Peer-to-Peer Marketing Lead Dermatology

UCB • Atlanta, GA

19d • Hybrid

About The Position

The Immuno-Dermatology (iDerm) Peer to Peer (P2P) Lead is responsible for leading the strategy, development, execution and optimization of peer-to-peer educational initiatives that engage the Dermatology healthcare professionals (HCPs) and support brand objectives. This role serves as the subject matter expert for live and virtual speaker programs, advisory boards, and congress related peer engagements, ensuring scientific accuracy, regulatory compliance, and high-quality execution. The P2P Lead collaborates cross functionally with Marketing, Medical Affairs, Sales, Legal, Regulatory, and external agencies to deliver high quality impactful programs that aligned with brand strategy and drives disease & product education while strengthening peer driven dialogue within the healthcare community. This role also oversees program analytics, congress strategy, speaker bureau strategy, and continuous improvement to maximize program effectiveness and reach. Ideal candidate brings strong program leadership, speaker management expertise, and data driven mindset to continuously optimize program performance.

Requirements

• Overnight travel (approximately 25-30%) required including weekends as needed
• Bachelor’s degree required
• 5+ years of progressive pharmaceutical industry experience including 2+ years pharmaceutical sales or marketing experience
• Demonstrates a thorough understanding of Pharmaceutical Regulations, and Compliance Guidelines to ensure the compliant pull through of all initiatives
• Demonstrated evidence of proactively identifying issues and opportunities, making appropriate recommendations, and/or taking appropriate action, and gaining alignment to execute/get things done
• Strong understanding of pharmaceutical compliance, regulatory requirements, and promotional guidelines
• Strong interdependent partnerships, collaboration, influence & negotiation skills are required
• Strong project management skills and demonstrated ability to successfully execute complex initiatives
• Experience working with HCP audiences across live and digital channels
• Ability to lead and work effectively across multiple functions, stakeholders, and partners
• Ability to deliver presentations to groups of all sizes
• Excellent written and communication skills

Nice To Haves

• MBA preferred
• Dermatology and/or biologic marketing experience a plus

Responsibilities

• Lead end-to-end strategy and execution of peer-to-peer speaker programs, including live, virtual, and hybrid formats
• Develop annual and tactical P2P plans aligned with brand objectives and HCP educational needs
• Lead Congress Strategy, planning & management
• Manage speaker strategy, including identification, onboarding, training, and performance optimization
• Track, analyze, and report program performance metrics to inform optimization and future planning
• Manage program budgets, forecasts, and financial reconciliation
• Prospectively identifies new opportunities and innovative approaches to enhance market share penetration within target markets and with target customer base
• Uncover valuable insights that can be leveraged to guide strategic direction and identify ‘best in class’ customer engagement approaches

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees