Pay Per Click Specialist

Running Robots•Iowa City, IA

20d•$50,000•Remote

About The Position

The PPC Specialist is responsible for managing and optimizing paid digital advertising campaigns across multiple platforms, ensuring clients achieve their lead generation and ROI goals. This role requires a deep understanding of Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads, as well as ongoing performance monitoring and optimization. The PPC Specialist works under the Digital Marketing Account Manager, collaborating with the SEO team, content marketers, and data analysts to execute strategic advertising campaigns.

Requirements

3+ years of PPC experience managing campaigns across Google, Bing, Meta, and LinkedIn Ads.
Strong understanding of keyword research, audience targeting, bidding strategies, and conversion tracking.
Experience with Google Analytics, Google Tag Manager, and UTM tracking for performance measurement.
Ability to analyze data-driven insights and optimize campaigns based on KPIs.
Proficiency in ad copywriting and A/B testing.
Strong project management and communication skills.

Nice To Haves

Google Ads and Meta (Facebook) Certifications.
Experience with Zoho One, SEMrush, Screaming Frog, or other digital marketing tools.
Experience in B2B marketing and lead generation for manufacturing companies.
Familiarity with SEO and content marketing to align PPC efforts with organic search strategies.

Responsibilities

Develop, launch, and manage PPC campaigns on Google Ads, Bing Ads, Meta (Facebook & Instagram), and LinkedIn.
Conduct thorough keyword research, audience segmentation, and competitor analysis
Use specific campaign types (P/Max, Shopping, Display, or Branding Ad Types) depending upon desired result and performance.
Write compelling ad copy and collaborate with designers to develop high-performing ad creatives.
Work with the web team to improve landing pages, ensuring conversion-focused design and messaging.
Allocate and optimize ad spend to maximize ROI while maintaining client budgets.
Monitor KPIs, analyze trends, and generate actionable insights for campaign optimization.
Test ad creatives, headlines, and bidding strategies to improve performance continuously.
Stay up to date with changes in PPC platforms, algorithms, and best practices.

Benefits

Work with cutting-edge digital marketing strategies in a fast-paced, high-growth environment.
Be part of a tight-knit team that values transparency, collaboration, and results.
Opportunity for career growth into senior account management or strategy roles.
Work directly with manufacturing clients, helping them scale through digital innovation.
Paid Time Off (PTO) Vacation: 112 hours to start, with additional hours earned on anniversaries
Sick Leave: 40 hours per year
Paid Holidays, Parental Leave, Bereavement Leave, and Monthly Recharge Day
401(k) with a 4% Employer Match
Blue Cross Blue Shield Medical Plan (includes prescription drug coverage), plus Dental and Vision
Paid Short-Term Disability and Life Insurance
Charity Matching