Patient Marketing Intern

Mallinckrodt Pharmaceuticals • Bridgewater, NJ

22h • $22,000 - $28,000 • Hybrid

About The Position

The Patient Marketing Intern will gather insights into patients with rare or autoimmune disease or Patient Care Champions and distill the insights into Digital Marketing to achieve behavioral objectives. The data sources for this project will include primary research conducted over the years and secondary research available online and through patient advocacy groups and professional associations. The Patient Marketing Intern will develop a Creative Brief and work with the advertising agency to create ad units and with the media agency to place those units.

Requirements

• MBA candidate or rising college junior or senior studying marketing

Responsibilities

• Conduct/review market research
• Compose a creative brief that incorporates customer insight
• Work with agency to create advertising and/or materials to meet brand objectives
• Shepherd materials through review and approval by Promotional Review Committee
• Work with media agency to develop and execute media plan
• Create a system of testing and optimization for both creative and media channels
• Report on impact of work

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed