Patient Insights & Engagement Lead

UCB•Atlanta, GA

1d•$164,000 - $215,000

About The Position

Make your mark for patients We are looking for a Patient Insights & Engagement Lead who is intellectually curious, self-driven, and adaptable to join us in our Market Research & Insights team . This field based role requires up to 25% domestic travel. About the role You will drive and facilitate patient-centric insight and program performance generation and serve business partners across UCB’s therapeutic areas. This individual will be responsible for leading the market research and patient program performance measurement activities for Direct-to-Consumer (DTC) Media & Patient Support Programs to drive actionable insights for UCB. Who’ll you’ll work with You will work closely with Global and Regional Insights Leads, business leads, and brand teams to define business questions and select the appropriate methodologies and techniques to provide insights and campaign performance results. Externally, you will work closely with vendors ensuring the successful execution of the fieldwork and performance measurement activities. Upon completion, they will review the collected data and make business-oriented recommendations to their business partners. What you’ll do Strategic Leadership & Partnership: Lead market research initiatives that support commercial, medical, and market access teams across the asset lifecycle. Provide strategic guidance to EU and global stakeholders. Insight Planning & Execution: Define business questions, select methodologies, manage vendors, and deliver insights that inform brand strategy. Ensure research is compliant with global SOPs and PV obligations. Cross-Functional Collaboration: Partner with TA Hubs, brand teams, finance, and global functions. Align with other Engines to share best practices and maximize learnings. Data-Driven Methodologies: Champion the use of secondary data and analytics-led approaches. Work with Advanced Analytics and regional teams to triangulate insights and leverage existing data sources . Impactful Reporting: Synthesize multiple data streams—including social media listening—to uncover the “why” behind the “what.” Use frameworks to turn insights into action and monitor impact. Operational Excellence: Coordinate with legal, compliance, and safety teams to ensure smooth approvals. Use the Insights Guide and actionable insight framework to drive consistent execution. Day to Day: Collaborate with Global and Regional Insights leads, business lead and brand teams to improve internal and external stakeholder engagement and drive delivery of agreed insights projects across global, regional and local levels.

Requirements

7+ years of experience in marketing communications/strategy, market research and performance measurement roles within the pharma industry (agency or client side) or consumer packaged goods (CPG)
Bachelor’s Degree Preferred
Strong understanding of marketing strategy, brand management, media planning, primary market research methods and media program performance measurement
Knowledge of pharmaceutical industry and/or DTC/media planning
You can partner with and advise on stakeholder insights needs through a deep understanding of the business and knowledge of relevant available insights
You possess strong quantitative, qualitative and interpretation skills, and you are a structured problem solver
You are a crisp communicator and can tailor your communication style to technical and non-technical audiences alike

Responsibilities

Lead market research initiatives that support commercial, medical, and market access teams across the asset lifecycle.
Provide strategic guidance to EU and global stakeholders.
Define business questions, select methodologies, manage vendors, and deliver insights that inform brand strategy.
Ensure research is compliant with global SOPs and PV obligations.
Partner with TA Hubs, brand teams, finance, and global functions.
Align with other Engines to share best practices and maximize learnings.
Champion the use of secondary data and analytics-led approaches.
Work with Advanced Analytics and regional teams to triangulate insights and leverage existing data sources
Synthesize multiple data streams—including social media listening—to uncover the “why” behind the “what.”
Use frameworks to turn insights into action and monitor impact.
Coordinate with legal, compliance, and safety teams to ensure smooth approvals.
Use the Insights Guide and actionable insight framework to drive consistent execution.
Collaborate with Global and Regional Insights leads, business lead and brand teams to improve internal and external stakeholder engagement and drive delivery of agreed insights projects across global, regional and local levels.