Partnership Marketing Manager

Simeio-posted 2 months ago
Alpharetta, GA
501-1,000 employees
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Simeio is seeking a strategic and hands-on Partner Marketing Manager to drive growth through high-impact co-marketing campaigns, partner enablement, and integrated go-to-market (GTM) motions. This role will collaborate closely with alliances, sales, product, and marketing teams to develop joint value propositions, build tailored programs, and execute campaigns with IAM technology and channel partners.

  • Own the marketing relationship for a portfolio of strategic partners (IAM platforms, cybersecurity vendors, and key channel partners).
  • Develop joint marketing plans including campaigns, digital programs, events, webinars, and content initiatives aligned with Simeio’s growth priorities.
  • Create co-branded collateral, joint value propositions, and enablement materials that articulate shared solutions and differentiation.
  • Collaborate cross-functionally to ensure campaigns align with revenue goals and partnership strategies.
  • Manage marketing budgets, external agencies, and partner MDF (Market Development Funds).
  • Track, analyze, and report on campaign performance, pipeline contribution, and ROI.
  • Support the growth of Simeio’s Partner Program through scalable frameworks, playbooks, and templates.
  • Serve as the primary marketing liaison for commercial partner managers.
  • Deliver consistent communications and updates to partners and internal stakeholders.
  • Collaborate with regional and field marketing to integrate partners into North America GTM initiatives.
  • Partner with event teams to execute joint field and event activations (conferences, roadshows, webinars).
  • Create processes for knowledge sharing, best practices, and performance reporting across marketing and alliances.
  • Experience in B2B partner, alliance, or channel marketing (preferably in cybersecurity, IAM, or enterprise tech).
  • Proven success in executing joint co-marketing campaigns with measurable revenue impact.
  • Strong communication and presentation skills, including executive-level engagement.
  • Strategic thinker with hands-on execution capabilities.
  • Data-driven, with experience using marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce).
  • Excellent project management and organizational skills.
  • Collaborative problem-solver who thrives in a fast-paced, growth-oriented environment.
  • Knowledge of IAM and cybersecurity markets.
  • Experience managing external marketing agencies.
  • Familiarity with MDF management and partner program design.
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