Partner Marketing Manager
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About The Position
PetMeds/PetCareRX is seeking a motivated Partner Marketing Manager to join our corporate Purchasing team, specializing in the pet industry. In this role, you will support our efforts to maintain and strengthen relationships with our suppliers and partners within the pet industry and retail e-commerce space. You will have the opportunity to collaborate with various teams, gain valuable experience in marketing, partnership management, and activation, contributing to the growth of our business in the pet sector. This role requires strong communication skills, attention to detail, strategic thinking, and a passion for fostering meaningful partnerships. As a Partner Marketing Manager, your key responsibilities will include managing co-op partner relationships, where you will build and maintain strong relationships with our manufacturing partners, understanding their needs, objectives, and challenges to effectively align with PetMeds' goals. You will identify opportunities to align vendor campaigns with PetMeds' overall marketing and business strategies to achieve maximum impact and value for both parties. You will collaborate with internal marketing and product teams to develop and execute vendor promotion campaigns that drive engagement, sales, and brand recognition. Additionally, you will assist in the identification and onboarding of new pet product partners, maintain accurate partner records, and monitor partner performance while providing consistent and accurate reports to the team. You will also be responsible for performance tracking and analysis, monitoring campaign performance metrics, tracking key performance indicators (KPIs), and providing insights and reporting to partners and internal teams. This includes looking for opportunities to test campaign creative, offer, and placement, and optimize for performance. Contract management will be another critical aspect of your role, overseeing campaign reporting and billing, ensuring clear expectations, deliverables, and timelines are established and met. Cross-functional collaboration with Paid Media, Creative, Product, and Analytics teams will be essential to ensure seamless execution of vendor campaigns, leveraging each team's expertise for the best possible outcomes. Staying informed about market trends, competitor activities, and market dynamics will be crucial for your success. You will act as the main point of contact for vendor partners, gathering feedback and insights to continuously improve campaigns, processes, and collaboration strategies. This position offers a unique opportunity to make a significant impact in the pet industry while working alongside a diverse group of collaborative and innovative team members.
