Partner Marketing Manager - Americas Lead

IBM

247d

About The Position

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM's products and services. When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Requirements

• Bachelor's Degree.
• Prior experience leading complex, high tech marketing strategy and demand generation initiatives.
• Ability to influence cross-functional teams both internally and externally.
• Ability to collaborate with sales stakeholders.
• Data Driven and analytical.
• Growth Mindset.
• Strong Relationship Skills.
• Strong written and verbal communications skills.
• Executive presentation skills.
• Strong program management experience.
• Ability to prioritize and meet deadlines in a fast-paced agile marketing environment.

Nice To Haves

• Master's Degree.
• Experience working with partners in tech industry.

Responsibilities

• Integration of Business Partners into the US National Market, Canada & Latin America Markets.
• Engage with Ecosystem Marketing Managers to understand partner businesses.
• Drive demand for IBM Solutions and grow IBM mindshare within the ecosystem.
• Collaborate with Channel Sales and Field marketing teams to influence partner marketing investments.
• Develop a quarterly plan for year to year growth in Business Partner Opportunity Identification.
• Drive partner utilization of Co-Marketing programs.
• Deliver on the business unit channel pipeline and revenue objectives.
• Advocate and integrate business partners into IBM led marketing tactics and events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree