Partner Marketing Lead

OpenAI•San Francisco, CA

About The Position

We’re looking for a Partner Marketing leader to build and scale OpenAI’s advertising partner ecosystem—spanning distribution platforms, technology partners, agencies and measurement providers. This role will define how OpenAI collaborates with partners to drive joint go-to-market success, accelerate advertiser adoption, and establish credibility across the broader advertising landscape. You’ll operate at the intersection of product marketing, partnerships, and demand generation—developing and executing joint marketing strategies that create mutual business value for OpenAI and its partners. This includes building co-branded campaigns, enabling partner sales teams, and ensuring OpenAI’s advertising solutions are effectively positioned, distributed, and measured across the ecosystem. This role is ideal for someone who thrives in building from first principles, can manage complex partner relationships, and is excited to shape how a new advertising platform integrates into the broader marketing technology and agency landscape.

Requirements

Have experience in partner marketing, alliances, or ecosystem marketing, particularly in advertising, ad tech, martech, or SaaS environments.
Have built and executed joint GTM strategies and co-marketing campaigns with external partners that drive measurable pipeline and revenue impact.
Are skilled at partner relationship management, with a track record of building trust and aligning cross-company stakeholders.
Have experience creating co-branded content and sales enablement materials that support both marketing and sales motions.
Are comfortable analyzing marketing performance and ROI, including partner contribution to pipeline, conversion, and revenue.
Can bridge technical and commercial perspectives, turning product capabilities into compelling joint value propositions.
Thrive in cross-functional environments and can influence across Product, Sales, Partnerships, and Marketing without direct authority.
Are highly organized and able to manage multiple partners, campaigns, and priorities simultaneously.
Enjoy building new programs from the ground up in fast-moving, ambiguous environments.
Care deeply about building a trusted advertising ecosystem that enables long-term success for partners and advertisers.

Responsibilities

Define OpenAI’s partner marketing and ecosystem strategy across key categories including ad tech platforms, data providers, distributors, and agencies.
Build and execute joint go-to-market (GTM) plans with partners, including integrated campaigns (events, webinars, content, product launches) that drive pipeline, adoption, and revenue.
Develop and manage co-branded marketing programs, including case studies, thought leadership, digital campaigns, and industry activations that highlight joint value.
Act as the primary marketing partner contact, fostering strong relationships, alignment, and trust with key external partners.
Create partner-facing content and collateral, including sales decks, solution briefs, playbooks, and campaign assets that enable partners to effectively position OpenAI’s advertising solutions.
Support partner and agency sales enablement, building training programs, toolkits, and resources that help partners drive demand and close deals.
Partner closely with Sales and Partnerships teams to support joint business planning, strategic accounts, and partner-led growth initiatives.
Collaborate with Marketing Science to translate OpenAI’s measurement capabilities (incrementality, attribution, MMM, clean rooms) into partner-ready narratives that align with industry frameworks.
Track and analyze partner marketing performance, including pipeline contribution, campaign ROI, partner-sourced revenue, and conversion metrics—using insights to optimize future investments.
Build scalable frameworks for partner segmentation, prioritization, and success measurement across global markets.