Partner Marketing Lead, GSIs

Anthropic•San Francisco, CA

18h•Hybrid

About The Position

As a Partner Marketing Manager for Global System Integrators (GSIs) at Anthropic, you will play a pivotal role in building and scaling our partner marketing initiatives with the world's leading consulting firms and systems integrators. You will develop and execute comprehensive go-to-market programs that drive enterprise adoption of Claude through these strategic partnerships. In this role, you will craft compelling joint value propositions, create executive-level marketing campaigns, and build scalable enablement programs that empower our GSI partners to successfully position and implement Claude for enterprise customers. You'll be a key connector between Anthropic's alliances organization and our marketing teams, ensuring seamless execution of high-impact programs that accelerate pipeline and revenue growth. This role requires someone who can think strategically about long-term partner relationships while also rolling up their sleeves to execute flawlessly on campaigns, events, and enablement initiatives. You'll need to balance the art of relationship-building with the science of measuring marketing impact, always keeping the focus on driving measurable business outcomes for both Anthropic and our GSI partners.

Requirements

Have 10+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
Have deep expertise building and executing partner marketing programs with Global System Integrators (GSIs), major consulting firms, or systems integrators
Demonstrate strong understanding of enterprise buyer journeys and can create marketing programs that resonate with C-level executives
Are skilled at developing compelling joint value propositions that articulate clear business outcomes for enterprise customers
Have proven ability to manage complex, cross-functional initiatives with multiple stakeholders across organizations
Excel at building trusted relationships with partner marketing and sales teams, establishing yourself as a strategic advisor
Are highly organized and detail-oriented, with demonstrated ability to manage multiple programs simultaneously while maintaining quality
Possess excellent written and verbal communication skills, with experience creating executive-level content and presentations
Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results
Thrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing priorities
Have a "get it done" mentality and aren't afraid to jump in wherever needed to ensure program success
Care about the societal impacts of AI and are excited about enabling enterprises to adopt AI responsibly

Nice To Haves

Experience in the AI/ML industry or working with AI-powered products
Established relationships within the GSI or major consulting firm ecosystem
Proven track record launching and scaling new partner programs from the ground up
Experience marketing to technical audiences as well as business decision-makers
Understanding of enterprise AI use cases across different industries and functions
Background in developing partner training and certification programs
Experience with marketing automation platforms, CRM systems, and partner relationship management tools
Track record of success in high-growth startup environments

Responsibilities

Partner Marketing Strategy & Execution Design and execute comprehensive go-to-market programs with major GSI partners, focusing on enterprise customer acquisition and AI transformation initiatives
Develop joint marketing campaigns targeting C-suite and senior decision-makers at enterprise organizations, creating compelling narratives around AI transformation and business value
Create repeatable marketing programs that enable GSI partners to effectively position and sell Claude-powered solutions to their enterprise clients
Establish and manage joint business planning processes with key GSI partners, including quarterly planning, campaign calendars, and success metrics
Collaborate with partner sales and alliances teams to identify priority accounts and develop account-based marketing strategies that leverage GSI relationships
Content & Enablement Build partner messaging frameworks and create high-quality enablement materials (pitch decks, solution briefs, case studies, demo scripts) that empower GSI partners to effectively position Claude
Develop and deliver partner-specific content that demonstrates the value of Claude integration across different industries and enterprise use cases
Create training materials for GSI partners' go-to-market teams, including sales and marketing enablement programs
Manage partner resources including brand and co-marketing guidelines, program documentation, and self-service marketing assets
Program Management & Execution Lead end-to-end campaign execution with GSI partners, coordinating across product marketing, demand generation, field marketing, and events teams to ensure flawless delivery
Manage partner funding programs (MDF/Co-op) and ensure ROI tracking for joint marketing investments
Track, measure, and report on partner marketing performance, including partner-sourced pipeline, influenced revenue, and campaign ROI
Represent Anthropic at partner events, executive briefings, and industry conferences as needed
Build scalable processes and playbooks that can be replicated across the GSI partner ecosystem as we grow