Partner Marketing Lead, APLA Retail Marketing

Nike, Inc.•Beaverton, OR

48d

About The Position

Partner Marketing Lead, APLA Retail Marketing Beaverton, OR - PHK NIKE, Inc. does more than outfit the world's best athletes. It's a place to explore potential, push boundaries, and bring bold ideas to life. The company looks for people who can grow, think, dream and create. Our culture thrives by embracing diversity and inspiring imagination. We seek achievers, leaders, and visionaries - people who bring passion and skill to a constantly evolving game. You will be joining the APLA (Asia Pacific Latin America) Partner Retail Marketing team, developing consumer retail (in-store and digital) plans and execution across APLA's marketplace. APLA is a dynamic geography with a diverse mix of countries, cultures, and marketplace nuances across both global and territory accounts. This job posting supports opportunities for three partner retail marketing roles across multiple sport and lifestyle categories - including Running, Training, ACG, and key Sport disciplines (e.g., Global Football, Basketball, and other relevant sport communities). WHO WE ARE LOOKING FOR We're looking for a dynamic, action-oriented retail marketer who thrives in ambiguity and excels at storytelling through partners. This person elevates the marketplace through experimentation, new ideas, and a strong consumer mindset. They rebuild brand distinction, create space for elevated experiences, and fuel growing sport and lifestyle communities across APLA. You're comfortable navigating conversations with external partners (agencies, retailers) and internal cross-functional teams, and can communicate clearly across a diverse organization. WHAT YOU'LL WORK ON As the Partner Marketing Lead, you'll be responsible for developing and executing retail elevation strategies for Nike within partner retail doors across multiple categories. You will: Retail Strategy & Execution Lead and develop retail marketing strategies and execution for the APLA marketplace across key categories (Running/Training, ACG, Sport). Align category strategies to APLA Sport & Lifestyle Priorities, category goals, and territory needs. Adapt and apply retail excellence principles to win with seasonal and seasonless initiatives. Cross-Functional Direction Deliver clear guidance to agency and territory partners to execute Global and Regional directives. Maintain brand standards across marketplace partners including Sporting Goods, Athletic Specialty, Department Stores, and Sport Specialty. Become the retail expert with partners - ideating and creating consumer-right experiences across diverse retail environments. Collaboration & Integration Foster a test & learn approach with Territory, Sport, Brand Marketing, Visual Merchandising, EKIN, Sales, and Operations. Partner with Nike Direct Retail Marketing to drive a "One Marketplace" approach while maintaining category distinction. Drive an insights-led, results-oriented approach with a focus on the right KPIs and measurable outcomes. WHO YOU'LL WORK WITH You'll work across a highly collaborative matrix including: APLA Retail Marketing: Partnership Transformation, Visual Merchandising, EKINs, and Operations APLA Territory Retail Marketing partners APLA Brand Marketing: Running/Training, ACG, Global Football, Basketball, Sport APLA Sales & Sport GMs: Merchandising, Business Integration, Marketplace Supply Chain Global Retail Marketing Cross-functional partner teams: Retail planning, merchandising, e-commerce, and agencies WHAT YOU WILL BRING

Requirements

Bachelor's degree in related field, or equivalent combination of education, training and experience
6+ years of retail experience
Mid-large fleet, marketplace partner experience
A people-first approach that values diverse thought
A track record of implementing a test-and-learn offense
Pre-emptive problem-solving with the ability to assess issues and develop action plans
Ability to work as part of a matrix and collaborate cross-functionally toward a shared goal
Shown ability to adapt to changing business needs or direction
Ability to travel up to 20%

Responsibilities

Lead and develop retail marketing strategies and execution for the APLA marketplace across key categories (Running/Training, ACG, Sport).
Align category strategies to APLA Sport & Lifestyle Priorities, category goals, and territory needs.
Adapt and apply retail excellence principles to win with seasonal and seasonless initiatives.
Deliver clear guidance to agency and territory partners to execute Global and Regional directives.
Maintain brand standards across marketplace partners including Sporting Goods, Athletic Specialty, Department Stores, and Sport Specialty.
Become the retail expert with partners - ideating and creating consumer-right experiences across diverse retail environments.
Foster a test & learn approach with Territory, Sport, Brand Marketing, Visual Merchandising, EKIN, Sales, and Operations.
Partner with Nike Direct Retail Marketing to drive a "One Marketplace" approach while maintaining category distinction.
Drive an insights-led, results-oriented approach with a focus on the right KPIs and measurable outcomes.

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