Partner Intelligence Lead II - Ads

Instacart

77d • $127,000 - $170,000

About The Position

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team. There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events.

Requirements

• 4–7 years in analytics engineering, data science, or applied AI with strong SQL and Python.
• 2+ years of domain expertise in ads, retail, or e-commerce data.
• Advanced Proficiency in Python and SQL, with experience using dbt and Snowflake or BigQuery, including skills in data modeling, testing, and managing data contracts.
• Deep Expertise in orchestrating data pipelines using dbt and Airflow.
• Experience with at least one data visualization tool (Tableau, Mode, Power BI, Looker, or similar).
• Ability to design offline/online evaluations and run A/B or uplift tests.
• Fluency in Ads analytics concepts such as ROAS, CPA, CTR, CVR, LTV, pacing, auction dynamics, and incrementality.
• Strong stakeholder communication with a track record of shipping production data or AI systems that drove business impact.
• Understanding of ML models to drive recommendations on bid, keywords, and budgets.
• Experience with evaluation and guardrail frameworks and human-in-the-loop QA.

Nice To Haves

• Strong understanding of AI and machine learning concepts, with experience creating AI-driven products.
• Deep expertise in advertising products, including leading and driving automation projects.
• Proven ability to improve operational efficiency through automation initiatives in fast-paced environments.
• Applied experience in modeling techniques for Ads, including forecasting, anomaly detection, uplift modeling, and causal inference.
• Hands-on experience with workflow automation and low-code development platforms (Zapier, n8n, Gumloop, Superblocks).
• Familiarity with retail media or ad platforms, including Amazon, Google, Meta, Shopify, or DoorDash.

Responsibilities

• Define Ads ontologies and metrics for campaigns, budgets, bids, creatives, audiences, and placements.
• Build dbt models and curated marts in Snowflake with clear data contracts, tests, and SLOs.
• Ingest and enrich unstructured Ads content and publish retrieval-ready datasets using managed search/vector services.
• Design and evaluate retrieval workflows (RAG) with existing services for hybrid search and re-ranking; set quality/latency targets and iterate via experiments.
• Design agent reasoning and policies on ads, including tool definitions and human-in-the-loop approvals.
• Establish evaluation suites covering precision/recall, calibration, hallucination rate, latency, and cost.
• Run A/B or uplift experiments to quantify impact and guide iteration.
• Translate Ads problems into agent behaviors and own KPIs such as ROAS lift, pacing accuracy, RCA precision/recall, forecast MAPE, and time-to-insight.

Benefits

• Highly market-competitive compensation and benefits.
• Remote work flexibility.
• New hire equity grant and annual refresh grants.

What This Job Offers

• Number of Employees: 1,001-5,000 employees