Partner GTM Lead - CRM

Monday.com • New York, NY

237d • $170,000 - $200,000

About The Position

monday.com is looking for a Go-To-Market (GTM) Leader to lead monday CRM's channel partner strategy in North America. You will take ownership of our go-to-market strategy, focusing on building successful market penetration through a differentiated partner-led motion. This role is ideal for a strategic thinker who is ready to make a global impact on our channel strategy. You're a driven leader seeking meaningful achievements in a fast-paced environment. You will work closely with the Head of Channel Partners NAM and the Head of Global GTM for monday CRM. You're a builder who thrives at the intersection of product, GTM, marketing, partnerships, and sales. You will lead the charge in positioning monday CRM as a competitive player in the CRM space by attracting and activating global system integrators (GSIs), regional SIs, and other strategic partners. You'll craft customer messaging, own competitive differentiation, and develop sales enablement tools that drive both customer acquisition and expansion.

Requirements

• 6-10 years of experience in Business Value, Go-to-Market, Product Marketing, or Partner Strategy roles within B2B SaaS.
• Deep knowledge of the CRM ecosystem and proven experience engaging with SIs and GSIs.
• Strategic thinker with the ability to connect the dots between customer needs, product capabilities, and market opportunities.
• Strong communicator with a talent for translating complex ideas into clear, compelling narratives.
• Builder mindset, comfortable navigating ambiguity in a fast-moving environment.
• Collaborative leader with a track record of aligning cross-functional teams.

Responsibilities

• Develop and execute an end-to-end go-to-market strategy for monday CRM tailored to SMB, mid-market, and enterprise customers.
• Design and operationalize a partner program that attracts, enables, and scales strategic alliances with SIs, GSIs, DMRs focused on CRM transformation.
• Define and continuously refine our CRM value proposition, messaging framework, and competitive positioning.
• Build impactful tools—including battle cards, objection handling guides, talk tracks, and ROI calculators—for internal teams and partners.
• Collaborate with sales, marketing, and partnerships to identify new revenue opportunities, increase win rates, and improve deal velocity.
• Partner with Product, Sales, Marketing, and Partnerships to align the product roadmap, campaign strategy, and partner incentives with business goals.
• Stay on top of market trends, competitor activity, and customer feedback to inform messaging, product positioning, and strategic decisions.

Benefits

• Opportunity to receive and/or earn a discretionary bonus and/or equity based on Company's plans and in accordance with Company's policies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services