Partner Enablement Manager

Willowtree•Boston, MA

29d•$96,000 - $120,000•Hybrid

About The Position

Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada's largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture. With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering. From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company. The Partner Enablement Manager plays a critical role in building and maintaining TELUS Digital's partner readiness, credibility, and visibility within our partner ecosystems. Reporting to the Director of Partnerships & Alliances, this individual is responsible for driving internal enablement programs, certification management, and co-branded marketing materials aligned with internal Craft teams. This role ensures TELUS Digital is both technically certified and externally represented with consistent, high-quality partner materials that reflect our depth across Adobe, Braze, Contentful, and other strategic ecosystems.

Requirements

5-8 years in Partner Enablement, Marketing, or Program Management within a digital agency or SaaS ecosystem.
Experience working across internal creative or craft teams and managing partner-facing materials.
Strong organizational, relationship management, and communication skills.
Familiarity with CRM, PRM, and marketing enablement tools (Salesforce, Crossbeam, HubSpot, etc).
Passion for technology partnerships, professional development, and brand storytelling.

Responsibilities

Design and execute internal enablement programs aligned to partner certifications and capability growth.
Maintain a centralized Partner Knowledge Hub with training resources, certification guides, and recorded enablement sessions.
Collaborate with craft leads (Experience, Data, Engineering, Marketing) to create role-specific learning paths.
Host ongoing Partner Learning Series and Lunch & Learns to share updates and success stories.
Track and report enablement engagement, certification progress, and readiness scores.
Own and manage the partner certification roadmap across all practices.
Track certification attainment, expirations, and renewals to ensure partner tier compliance.
Coordinate with partner training teams to align on updates and access to enablement portals.
Communicate milestones, celebrate certifications, and publish quarterly readiness reports.
Collaborate with Marketing and Craft teams to create, manage, and distribute partner-facing materials (capability decks, co-branded case studies, one-pagers, social assets).
Ensure all materials align with TELUS Digital's visual identity and brand standards.
Maintain a Partner Marketing Toolkit with up-to-date collateral and messaging for each ecosystem.
Support participation in partner marketing activities such as webinars, spotlights, and awards submissions and events.
Track utilization and engagement of partner marketing materials across internal and external channels.
Promote partner success stories and updates internally.
Maintain dashboards for certifications, enablement participation, and partner engagement.
Provide quarterly summaries of enablement and marketing impact.
Benchmark TELUS Digital's readiness and brand presence against top-tier partners.