Partner 22, Paid & Performance Marketing
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About The Position
The Go-To-Market team (GTM) is an important part of our effort to accelerate time-to-market and growth across the a16z portfolio. We take a uniquely long-term view towards working with our founders and companies, while relentlessly focusing on the impact we can deliver. You will be responsible for advising and driving portfolio companies' paid growth efforts, with strategic priority on sustainable user acquisition. This role within GTM has a laser focus on 4 pillars: Develop actionable strategic paid growth plan for the portfolio companies, Be a hands-on leader and engage with the portfolio companies on short term projects that drive impact and growth goals, Advise our portfolio companies on strategy and timing for paid growth marketing, Define what best-in-class looks like by gathering industry trends, insight and benchmarks. In this role you will partner closely with start-ups Founders and executive teams at various stages (early to late stage companies) across various GTM motions (b2c, b2b) and user/customer acquisition models such as freemium, D2C, prosumer, tops down, bottoms up, etc. to drive growth goals for the portfolio companies - Acquisition, Activation, Retention, Monetization.
