Part-Time Strategic Marketing Specialist

Harper College • Palatine, IL

91d

About The Position

The position involves researching and analyzing demographic and psycho-demographic characteristics of the district in relation to specific markets or service lines. The role anticipates educational or business unit trends, matching data with community needs and institutional priorities. It requires collaboration with staff to secure secondary research or conduct primary research such as focus groups and surveys. Additionally, the position plans a unifying theme for markets or service lines under the Harper image, ensuring marketing materials are consistent and aligned with the Harper brand identity. The role includes developing and implementing annual marketing communication plans, identifying target market segments, and designing strategies to generate awareness and engagement. It also involves consulting with internal clients, managing projects, and collaborating with various departments to ensure successful project completion.

Requirements

• Experience in market research and analysis.
• Strong understanding of marketing communication strategies.
• Ability to collaborate with various departments and stakeholders.
• Proficiency in project management and budget tracking.
• Excellent writing and editing skills for various media formats.
• Familiarity with digital marketing tools and social media platforms.
• Experience with content management systems and design platforms.

Nice To Haves

• Experience with AI tools and technologies in marketing.
• Knowledge of SEO and analytics systems.
• Familiarity with video production and multimedia project management.

Responsibilities

• Research and analyze demographic and psycho-demographic characteristics of the district.
• Anticipate educational or business unit trends and match data with community needs.
• Secure secondary research or conduct primary research such as focus groups and surveys.
• Plan a unifying theme for markets or service lines under the Harper image.
• Ensure marketing materials are consistent and support the Harper brand identity.
• Collaborate with the marketing department and clients to develop annual marketing communication plans.
• Identify target market segments and design strategies to generate awareness and engagement.
• Consult with internal clients to clarify measurable communication goals.
• Research and test emerging communication and media channels.
• Work with vendors to define project deliverables and cost estimates.
• Maintain budget reports and complete accounting/billing tasks.
• Collaborate with the Communications Department for publicity.
• Manage projects related to specific markets or service lines.
• Define and secure/purchase databases with internal staff or external vendors.
• Utilize the MSC project management system to manage project status.
• Research, develop, and write original content for various media.
• Manage multimedia projects including video scripts and production.
• Plan strategy and evaluate response rates of e-mail communications.
• Work with the Purchasing department on RFPs and vendor selections.
• Utilize social media channels for target audience engagement.
• Integrate and evaluate effectiveness of communication tools.
• Leverage AI tools to enhance marketing strategy and performance insights.
• Develop and update priority landing pages using web content management system.
• Coordinate projects with designers and provide basic finished graphics.
• Deliver and execute projects under tight timeframes and on budget.
• Track and report media via analytics system.
• Work effectively as part of a multi-disciplinary Marketing and Communications team.
• Assist with special projects and events as requested.

Benefits

• Flexible work arrangements with limited remote work potential.
• Opportunities for professional development and training.

What This Job Offers

• Job Type: Full-time