Part-Time Marketing Support (Social)

Pennsylvania State University • State College, PA

288d • Onsite

About The Position

Join the vibrant Student Affairs Communications and Marketing team as a Social Media Intern and play a key role in shaping the online presence that connects and engages all students across campus. This position will collaborate with our social media specialist to create a dynamic social media presence with our @studentlifepsu and @studentwellnesspsu handles on Instagram and TikTok. Student Affairs is a division of over 25 units and programs that support student life on campus. Our units represent all aspects of life on campus, from health and safety to campus life and belonging to career success and beyond.

Requirements

• Demonstrated experience in managing and engaging in social media platforms, particularly Instagram and TikTok.
• Knowledge of social media analytics tools and experience creating content and posting schedules.
• Experience capturing dynamic content and editing it to create a compelling visual narrative or post.
• Strong time management and self-motivation levels with an ability to meet deadlines while multitasking as some events may require coverage during evenings and weekends.
• Creativity, attention to detail, and a collaborative spirit.

Nice To Haves

• Comfort with photography and videography conceptualization, creation, animation and editing.
• Comfort with using cell phones and more advanced camera equipment.

Responsibilities

• Assist in developing, scheduling, and publishing content for Student Affairs' social media channels, Instagram and TikTok.
• Monitor social media channels, respond to inquiries, and engage with followers to foster community and maintain a strong and positive online presence.
• Use analytics tools to track social media performance, gather insights, and provide recommendations for content creation and increasing reach and engagement.
• Stay updated on social media trends and best practices to keep channels fresh, relevant, and engaging to our primary audience.
• Collaborate with campus partners, student organizations, and more to develop relationships and source unique and authentic perspectives and stories.

Benefits

• Gain real-world experience in digital marketing, communications, and campus engagement.
• Build a robust portfolio and grow knowledge of events and resources on campus.

What This Job Offers

• Job Type: Part-time
• Career Level: Intern
• Industry: Educational Services
• Education Level: No Education Listed