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The Part Time, Data Strategy & Insights (DSI), Engineering team at Vestcom, an Avery Dennison company, is seeking a highly motivated and versatile individual passionate about creating campaign measurement and insights that generate the KPIs which inform marketing success. This internship offers a unique opportunity to gain hands-on experience in the exciting field of consumer-packaged goods (CPG) insights and analytics. The DSI group supports various Sales teams, dedicated to CPG and Retailer accounts, with different types of Analytics and Data Science solutions. As an intern, you will contribute to this effort by assisting in data preparation, analytical support, and report generation. This role is designed to provide exposure to how historical data informs marketing campaigns, measures effectiveness, and supports strategic business decisions. The DSI group’s mandate is to support the various Sales teams, dedicated to CPG and Retailer accounts, with different types of Analytics and Data Science solutions, that help grow Vestcom’s business. The DSI group performs data mining pre-campaign to discover opportunities for clients to identify demand in the market. It leverages historical data in conjunction with client objectives to prescribe more intelligent, iROAS accretive campaigns, and owns the measurement process (T v/s C) from setup to client delivery to ensure we have a statistically valid measurable event with descriptive, contextual explanations. Recommendations for optimization opportunities are made for future events based on historical outcomes, best practices, and trending market conditions. To support this, the Insights & Platform Development Manager would be expected to work closely with data engineers, business intelligence specialists, IT, other DSI client facing team members, sales, and clients to ensure that data is accurate, reliable, and accessible for analysis and decision making.
