Paid Social Specialist
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About The Position
Be part of an amazing story. Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work. Job Overview The ideal candidate will be an experienced Full Funnel Social expert who excels in a fast-paced, collaborative environment. The Paid Social Specialist will drive the strategy, planning, execution, and reporting of Macy's Paid Social Media campaigns across funnels, including but not limited to, Meta, Snapchat, TikTok, Pinterest and X. Ideal candidate will have a strong understanding of the social media publisher and technology landscape and the ability to identify emerging trends to help make strategic marketing decisions. The Paid Social Media Specialist is responsible for collaborating with internal and external partners (Agency Partners / Media Publishers) to develop strategic media recommendations that meet Macy's marketing goals. Performance and Analytics driven with an ability to articulate the strategy and details of performance insights based on recommended with a variety of cross functional stakeholders at Macy's. The ideal candidate will be highly organized, detail oriented, a strong communicator, and must be able to juggle multiple projects and collaborate across a large organization. This position reports to the Director of Paid Social Media. Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities. Responsible for being a business expert in paid social media - this person is a resource for other business and marketing groups. Support the Director of Social Media in being the liaison between Macy's and the Media Agency. In addition to the essential duties mentioned above, other duties may be assigned.
