Paid Social Media Strategist

ByHeart • New York, NY

138d • $85,000 - $110,000

About The Position

ByHeart is an infant nutrition company dedicated to delivering real innovation for babies and parents. Our mission is to create the best formula in the world, informed by the latest breast milk science and uncompromising quality standards. We have developed our own small batch blending process and built our own manufacturing facilities, conducting groundbreaking clinical trials to ensure our products meet the highest standards. Since launching our Whole Nutrition Infant Formula in March 2022, we have rapidly emerged as a leader in the infant nutrition space, fortifying the domestic supply chain and expanding access to our premium formula through strategic partnerships with major retailers. We are looking for a Paid Social Strategist to support our customer acquisition efforts through paid social campaigns across various platforms.

Requirements

• 1–3 years of experience in paid social media execution, preferably in a high-growth DTC or e-commerce setting
• Proficient in Meta Ads Manager, with working knowledge of TikTok Ads and other platforms
• Strong creative instincts with experience partnering with content teams to optimize assets
• Analytical mindset—comfortable digging into data, running A/B tests, and iterating on performance
• Familiarity with Google Analytics, Looker, Shopify, or other e-commerce analytics tools
• Exceptional communication and collaboration skills
• Mission‑driven, adaptable, and confident working in fast-moving startup environments

Responsibilities

• Assist with building, launching, and monitoring paid social strategy across Meta, TikTok, Pinterest, YouTube, and other platforms
• Own day-to-day media buying and performance tracking to ensure campaigns are hitting goals
• Analyze performance and provide input on budget pacing and optimization recommendations
• Help develop full-funnel campaign flows (prospecting, retargeting, and retention)
• Build and manage audiences using platform tools (lookalikes, interest targeting, CRM uploads)
• Partner with creative and brand teams to brief, test, and iterate on ad creative and messaging
• Maintain a creative testing log and contribute to developing new hypotheses for testing hooks, formats, and messaging
• Partner with Analytics to compile weekly/monthly performance reports and dashboards
• Track KPIs like ROAS, CAC, and CTR, and translate learnings into actionable takeaways
• Stay on top of platform updates and privacy changes to support continued optimization
• Work with Lifecycle, Retail, and Amazon teams to ensure alignment across paid efforts
• Share paid social performance insights that can inform broader brand and product strategies
• Provide strategic recommendations to Growth leadership and help shape cross-channel media strategy
• Evaluate emerging platforms, ad types, and social trends to stay ahead
• Experiment with new features like Meta Advantage+, TikTok Spark Ads, UGC placements

Benefits

• Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family
• Flexible paid time off: plus 12+ company holidays, and 2 floating holidays to use at your discretion
• 16-weeks of fully-paid parental leave and new parent support: free 1-year supply of formula, cozy feeding suites, and paid pumping time
• Up to 6% 401(k) Match to help you plan for your future
• Company equity for every employee: because when we succeed, we succeed together!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 101-250 employees