Paid Social Media Specialist

Maui Jim Sunglasses•Peoria, IL

1d•$70,000 - $78,000•Hybrid

About The Position

Kering Eyewear, part of the global Luxury group Kering, is the most relevant player in the Luxury Eyewear market segment. We design, develop, manufacture, and distribute eyewear that blends creativity, innovation, and quality. Our portfolio spans a wide range of iconic brands including Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Valentino, Chloé, Alaïa, Montblanc, Dunhill, Puma, and our proprietary brands LINDBERG, Maui Jim, and Zeal Optics. By combining industry expertise with a commitment to sustainability, we help our brands redefine design and craft eyewear that captivates consumers worldwide. At Maui Jim, you can expect, a unique culture, a well-known brand, and the opportunity to grow with a company that has a great reputation. We offer an inclusive, collaborative and “high touch” work environment that values the members of our ‘Ohana. We work hard to develop our leaders who in turn develop their team members to reach their full potential, and we are committed to building a team that focuses on solid customer service. If you would like to be part of an amazing adventure that is Maui Jim, check our current job openings and browse the site to learn more about our culture, benefits , and our Maui Jim 'Ohana! Aloha~ The major function of this position is: We are seeking a Paid Social Media Specialist to manage and optimize campaigns across Meta platforms (Facebook and Instagram). This role requires a hands-on marketer with a strong understanding of paid social advertising, audience targeting, creative testing, and performance analysis. The ideal candidate has mid-level experience running Meta campaigns and is confident managing budgets, driving ROI, and staying up-to-date with the latest platform features and best practices. This role plays a critical part in driving ecommerce revenue growth by scaling efficient acquisition and maximizing return on advertising spend across paid social channels.

Requirements

Bachelor’s degree in related field with 2–4 years of experience managing paid campaigns on Facebook/Instagram Ads Manager.
Strong understanding of audience targeting, bidding strategies, and optimization techniques.
Familiarity with Meta Pixel, custom conversions, and attribution tracking.
Proficiency in analyzing campaign data and presenting insights.
Experience with A/B testing and creative performance analysis.
Strong organizational and communication skills.

Nice To Haves

Google Analytics or Amplitude knowledge a plus.
Experience managing performance media for ecommerce brands is a plus.
Positive, can-do attitude; Team oriented; Self-motivated; Driven to succeed; Aloha Spirit!

Responsibilities

Plan, launch, and manage paid advertising campaigns across Facebook and Instagram.
Manage and optimize advertising budgets to achieve revenue and efficiency targets.
Execute audience research and segmentation to target high-value prospects.
Develop and test ad copy, creative, and formats (video, carousel, static, etc.).
Monitor campaign performance and optimize for KPIs such as ROAS, CTR, and CPA.
Collaborate with creative and content teams to align messaging with campaign goals.
Implement and maintain tracking pixels and conversion events.
Provide regular reports and insights on campaign performance and recommendations for growth.
Design and execute structured testing initiatives across audience targeting, creative formats, bidding strategies, and campaign structures to drive incremental performance improvements.
Build and manage first-party audience strategies including customer lists, site visitors, and lookalike audiences.
Stay informed on Meta Ads platform updates, policies, and best practices.
Perform all other duties as requested or assigned.