Paid Social Media Planner

Hewlett Packard Enterprise • San Jose, CA

221d • $89,400 - $206,500 • Hybrid

About The Position

The Paid Social Media Planner is responsible for developing and executing HPE's end-to-end global paid social media strategy. This role includes strategy/planning (quarterly and annually), collaborating with third-party partners, partnering with HPE's in-house media team for activation, and continuously optimizing the program to meet HPE campaign objectives. This role requires a deep understanding of digital marketing, analytics, and performance metrics. It demands an individual with both breadth of knowledge and the ability to execute a paid social strategy at scale for a leading technology company. This is a US based, hybrid position.

Requirements

• Bachelor's Degree preferred.
• 5+ years of hands-on digital marketing experience in paid media, specifically paid social media.
• Proven track record of successful paid social media campaigns with measurable results.
• Quantitative ability and an advanced understanding of digital media analytics, including setting up media analytics infrastructure to track KPIs.
• Understanding of past and current digital marketing and technology trends.
• Knowledge and passion for technology, digital marketing, and innovation.
• Goal-oriented and self-motivated individual with strong communication skills and focus.
• Drive to deliver and exceed performance goals.
• Proactive, collaborative, and results-driven work style.

Nice To Haves

• Experience with leading ad platforms including Facebook (Meta), Instagram, Twitter (X), LinkedIn, Threads, and Xing.
• Demonstrate ability and willingness to learn new skills independently.
• Communicate directly with clients, partners, and senior management, both verbally and in writing.
• Have a strong analytical background.
• Be detail-oriented, highly organized, with a keen eye for accuracy and consistency.
• Work effectively in a collaborative team environment and independently.
• Have a desire to learn and add value.

Responsibilities

• Develop execution plans, budget proposals, and implement comprehensive paid social media strategies across various platforms such as LinkedIn, Twitter (X), Facebook (Meta), Instagram, Threads, and Xing taking direction from the overall media strategy and plan developed in conjunction with our media strategy partner.
• Drive high engagement, conversion rates, and improve Click Through Rate (CTR) across paid social platforms commensurate with campaign tactics, goals, and objectives.
• Identify optimization opportunities within and across platforms, including continuous testing of ad copy and landing pages, content type and format, and performance.
• Analyze campaign performance data and ensure stakeholders understand reporting.
• Offer actionable insights and recommendations based on data analysis.
• Utilize advanced targeting techniques to reach and engage with key audience segments.
• Collaborate with internal teams, including creative, content, analytics, and media buyers to ensure campaign alignment and effectiveness.
• Contribute to the overall marketing strategy and support integrated marketing efforts.
• Stay informed about industry trends, emerging technologies, and best practices in paid media.
• Ensure compliance with privacy policies.
• Engage with key management and partners to align HPE's global paid social strategy with campaigns.
• Oversee annual, quarterly, and on-demand campaign insights and reporting, ensuring that campaigns meet conversion objectives.
• Align all social paid activities across multiple budget streams and ensure financial alignment and viability.
• Assess the effectiveness of paid actions and provide input into the creative content development process.
• Govern and guide around paid requests from various marketing and field/GEO teams.

Benefits

• Health & Wellbeing: Comprehensive suite of benefits that supports physical, financial and emotional wellbeing.
• Personal & Professional Development: Programs catered to helping you reach career goals.
• Unconditional Inclusion: Commitment to inclusivity and flexibility in managing work and personal needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree