Paid Social Lead

Prosper Health • New York, NY

85d

About The Position

As our Paid Social Lead, you’ll own Prosper’s most powerful growth engine and help define what advertising in the neurodivergence space should look and feel like. Our paid social budgets have grown more than 10x in the past year, and we’re looking for someone ready to lead the next phase of growth. You’ll run the full creative engine end-to-end: sourcing, briefing, and directing creators, working with editors, and developing ad concepts that catch attention and spark emotion. Then you’ll translate performance data into insight: diagnosing funnel metrics, running tests, and scaling what works. This is a unique role at the intersection of rapid company growth, a cultural movement around neurodiversity and autism, and massive early-stage ownership as our second marketing hire. You’ll thrive in this role if you blend sharp storytelling instincts with an analytical approach to ad performance metrics, and the hustle to ship, test, and iterate fast. You’ve likely worked in paid social or growth marketing at a scaling D2C startup, know your way around Ads Manager, and want full ownership over one of the most powerful performance engines in digital health.

Requirements

• 4–6 years of experience in paid social, performance marketing, or growth, ideally in a fast-growing DTC or consumer-facing company or an agency that worked with those types of companies.
• Strong Meta Ads Manager expertise. You’ve owned campaigns end-to-end: launching, optimizing, scaling, and analyzing.
• Creative and analytical in equal measure. You love the intersection of social content, brand storytelling, and performance data. You see numbers in context and use them as a north star to improve the direction of your creativity.
• Idea machine. You’re constantly bursting with new angles, hooks, and creative experiments, and have the drive to turn them into real campaigns.
• Structured problem solver. You build structure to make experimentation fast and repeatable. You can turn data into a single, clear insight.
• Scrappy and resourceful. You move fast with limited resources, building quick tests, getting your hands dirty, finding workarounds, and learning by doing.
• Mission-driven. You’re excited by the chance to make meaningful, category-defining work that improves access to care.

Responsibilities

• Own Prosper’s paid social performance. Manage seven-figure annual campaign budgets, audience & creative experimentation, and optimization with the goal of scaling dramatically while maintaining CAC targets.
• Run a high-velocity creative testing engine that brings ideas to life. From concept to launch, you’ll turn brainstorms into content. Create and launch several new ad concepts weekly using data-driven insights, cultural trends, and intuition and leveraging a scrappy team.
• Manage creators and editors. Source, brief, and direct content creators and video editors; ensure creative aligns with Prosper’s tone and goals. You’ll exercise sharp creative judgment, knowing what will resonate, what won’t, and how to push our creators to new ideas that perform.
• Diagnose performance. Analyze metrics across the full marketing funnel (thumbstop, CTR, CVR, etc.) and turn them into actionable insights for growth.
• Push the category forward. Help define what modern, affirming, and high-performing marketing for autistic and neurodivergent adults looks like, and make Prosper the standard others follow.

What This Job Offers

• Number of Employees: 11-50 employees