Paid Search Strategist
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About The Position
As a Paid Search Strategist at Razorfish, you will play a pivotal role in managing and optimizing search engine marketing (SEM) campaigns. Your primary responsibility will be to work closely with integrated client teams, ensuring the day-to-day management of campaigns while also engaging in quarterly planning sessions. You will collaborate with a broader team to deliver strong business results, leveraging your expertise in paid search to drive performance and achieve client objectives. In this role, you will activate and manage active SEM campaigns, as well as build new campaigns, ads, and keywords based on client briefs. You will be expected to provide insightful recommendations for new campaigns, including tactics, spend, and performance estimates. A key aspect of your job will involve effectively presenting campaign performance results or test plans to both internal and external clients, showcasing your ability to communicate complex data in an understandable manner. Additionally, you will create and update keyword lists, ad copy, landing pages, and ad extensions, ensuring that all elements are optimized for performance. Your analytical skills will be crucial as you provide insights and perform updates to improve campaign performance continuously. This position requires a proactive approach to problem-solving and a commitment to achieving excellence in all aspects of paid search management.
