Paid Search Strategist | Freelance or Contract

Energy Circle • Portland, ME

191d

About The Position

The Paid Search Strategist position requires an expert in SEM/PPC execution, management and optimization, with a heavy focus on Google Paid Search, Display, Video (YouTube), and Local Service Ads. This individual needs to be both strategic and tactical while showcasing mature leadership and the ability to collaborate with a growing team of digital marketing account managers and strategists. This person thrives managing clients across all tiers. Our ideal candidate is also passionate about what’s next in SEM--a big thinker--and shares our passion for driving more demand for efficiency and renewable energy.

Requirements

• 3-5 years direct relevant SEM experience managing paid search campaigns on Google.
• Prior experience with online lead generation acquisition models, as well as start-up to small-to-mid-size Internet / web-based companies a major plus
• Hands-on experience with CPC bid management platforms
• A passion and enthusiasm for digital marketing
• Consistent and proven track record with SEM campaign buildouts, keyword expansion, margin growth, revenue scaling and conversion optimization.
• Google AdWords Certification and Google Analytics Certification / formal training is a big plus.
• A desire to build and maintain strong, healthy, proactive client relationships; great on the phone
• The ability to work productively in collaborative, close-knit team environment; we want participants!
• Interest (or experience) in the world of energy efficiency
• Above average proficiency in Google Analytics
• A demonstrated history of client service excellence: mature, confident and personable
• Knowledge of specific tactics aligned with marketing services noted above (see our digital marketing page)

Nice To Haves

• Experience managing and optimizing Facebook Ads campaigns
• Experience with LinkedIn Ads, Google Shopping Ads, Spotify or other Streaming Media Ads
• Experience with Google’s Local Service Ads
• Experience with Google Data Studio (software)
• Experience with Callrail (software)
• You love running experiments and are highly experienced with A/B testing, marketing funnels and attribution tracking
• Strong listener who is able to constructively share and receive feedback
• Experience in some capacity with our client base: HVAC, Home Performance, Insulation Installers, Energy Auditors and Raters, Sustainable Builders and Remodelers, Solar Installers and Community Efficiency Programs.

Responsibilities

• Strategy development and execution (Google Ads & Microsoft Ads)
• Plan, implement, analyze, and optimize client PPC campaigns
• Conduct keyword research for use in PPC campaigns
• Create dynamic, engaging advertising copy for use in PPC ads
• Collaborate with our digital team to improve and implement best practices for PPC on client websites and other digital marketing channels.
• Conversion tracking, optimization and budget monitoring and management.
• Retargeting strategy and execution.
• Pull together monthly analyses for client reporting that summarize PPC progress to supplement auto-generated reports using Google Data Studio & Supermetrics (software)
• Regular client interface (weekly and/or monthly performance reporting meetings, strategy & planning meetings, as well as onboarding new clients and building new PPC ad accounts)
• Working with Director of Digital Strategy and client services team on a regular basis - participating in company knowledge and skill building (regular “Lunch & Learns”, webinars, benchmark tracking and analysis, and other internal learning and training activities)
• Research and participate in business development activities; support Sales team

Benefits

• Full time salary + benefits including options for medical, dental, and vision insurance
• Unlimited PTO!
• 401(k); eligible upon hire with employer match
• Dog-friendly office in downtown Portland, Maine
• Awesome people and zero tolerance for assholes
• Remote, in-office and blended work environment options

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level