Paid Search Specialist

Power Digital • San Diego, CA

319d

About The Position

A Paid Search (PPC) Specialist is responsible for strategizing and executing on our Google Ads and Bing Ads accounts. You’re a seasoned expert at PPC, GDN, Google Shopping, Google UAC, and should hit the ground running. Plus, would be great if you also had experience in SEO optimization marketing and/or programmatic marketing. You’re committed to maintaining successful relationships with our agency partner and team members, and embody a win at all cost mentality. You’re committed to working with the team to learn and to generate positive results as a trusted executor, strategist, and thought leader.

Requirements

• Expert experience with Google Ads & Bing Ads required
• Expert experience with Search, GDN, UAC, across several verticals required
• Expert experience with Excel or Google Sheets required
• Expert experience with Google Analytics required
• Proficiency with other analytics tools like Mixpanel, Amplitude preferred
• 2+ years managing paid media budgets of $50k+ per month required
• 1+ years in a client facing, customer success, or sales role preferred
• 2-3 years of experience in Paid Search (PPC/ SEM), preferably within a digital agency or have experience managing multiple brands simultaneously.
• Experience with how to build campaigns in Google, and Bing
• Experience handling combined budgets of $1M - $2M annually.
• Strong familiarity with analytics and tracking tools such Google Tag Manager, UTM and Facebook Pixel.
• Exceptional critical and strategic thinking skills.
• Excellent verbal and written communication skills.
• Excellent project management skills.

Nice To Haves

• Experience with SEO Optimization and Programmatic advertising

Responsibilities

• Fully manage Google Ads accounts from ideation to execution
• Provide detailed reports to CMO of account performance
• Communicate with the team about strategy, performance, and other related metrics and requests
• Spearhead the improvement of PPC strategies and quality of work delivered for our brand
• Stay informed of industry and channel developments, trends, best practices, and strategies
• Create, monitor, and optimize paid text and video search campaigns within Google, and Bing
• Monitor and analyze data from Google Analytics, Facebook Analytics and other tools to gain insights to make informed and strategic adjustments.
• Actively test and analyze keywords, bid management, ad copy, and landing pages through usage of A/B testing.
• Develop landing pages for each campaign or assist with specific direction of their development to improve conversions.
• Communicate regularly with team members on campaign developments, deliverables, and performance.
• Prepare and present weekly/ monthly reports and make recommendations based on KPI’s, ROI, and other various metrics.
• Continuously look at avenues to increase performance and experiment with different methods driving traffic and leads

What This Job Offers

• Career Level: Mid Level