Paid Search Specialist

Bloom Ads Global Media•Los Angeles, CA

5d•$55,000 - $70,000

About The Position

Bloom Ads is growing, and we’re looking for motivated individuals seeking an exciting career in paid search marketing. The Paid Search Specialist plays a key role in managing the setup, maintenance, and monitoring of digital performance media, including paid search, eCommerce, and other innovative opportunities. This position requires strong analytical skills, attention to detail, and the ability to collaborate with cross-functional teams.

Requirements

Bachelor's Degree required
Minimum 3+ years of marketing experience
3+ years of SEM experience
Strong working understanding of the digital advertising industry and platforms, including major players and supporting technology
Demonstrable experience working on enterprise level media accounts with large ($1M+) budgets
Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
Understanding of broader media planning and buying – to ensure integration/ coordination with wider media objectives occur
Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical
Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
Excellent writing and communication skills
Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills

Nice To Haves

Experience in web analytics, ad tracking, and other biddable media (e.g., Paid Search) highly preferred
Technical background a plus (conversion tagging, FTP, HTML, SQL, etc.)

Responsibilities

Account/Campaign development and management for Paid Search initiatives
Cross-Brand oversight of all campaigns, including coordination of planning, activation, and reporting
Supporting the Account teams with ongoing client and team collaboration
Professional communication with clients, vendors, and agency team partners
Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
Creation and delivery of effective media plan details for integrated paid search, and advertising campaign efforts – in context to wider media efforts
Developing, optimizing, and maintaining paid search campaigns for clients, including coordination of assets between creative agencies and client teams budget management, and the ongoing pursuit of new opportunities
Brainstorming/researching targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners
Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing
Strong familiarity with 3rd-party tracking vendors and integrating with other platforms
Maintaining and optimizing client campaigns to improve overall performance against predetermined benchmarks on an ongoing basis
Analyzing and reporting data on a daily/weekly / bi-weekly/monthly & ad- hoc basis
Develop, document, and implement Paid Search media best practices within client accounts
Keeping abreast of industry news and developing POVs to communicate relevant updates to client