EverPro - Paid Search & Social Specialist - Security & Alarm
About The Position
Paid Search & Social Specialist: EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com. We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/ We are looking for a Paid Media Specialist to focus on our EverPro Security & Alarm Marketing team. The Security & Alarm Marketing Team is tasked with implementing leading edge digital marketing strategies, utilizing the latest technologies and ROI tracking tactics. Reporting to the Head of Marketing and supporting the Sr. Demand Generation Marketing Manager, you’ll assist them by executing paid search and paid social campaigns, working with the marketing team on growth strategy, and performing continual performance analysis. You will help to advance strategy and execution of our paid media acquisition channels including; paid search, paid social, directories, PPL, and more.
Requirements
- 2-4+ years of paid search experience in a B2B environment.
- Experience managing multiple paid advertising accounts.
- Hands-on Google Ads and LinkedIn Ads experience and exceptional working knowledge of current best practices.
- Complete understanding of online marketing metrics, including ROI, CTR, CPC, CPA, CVR, etc.
- Exposure and some experience with B2B funnels; leads, MQLs, SALs, SQLs, Closed Won
Nice To Haves
- Hands on experience with PMAX, Google Display Network, Microsoft Ads, website analytic tools, directories, LinkedIn ads, and other advertising channels.
- Understanding of how to utilize AI tools to ad test or improve day-to-day processes
- Experience with CRMs like Salesforce and utilizing CRM data within ad accounts to fuel automated bidding strategies.
Responsibilities
- Increase quality leads at efficient costs, testing strategies on a daily, weekly and monthly basis.
- Be a part of the ongoing conversation of how to best execute and measure multi-channel digital marketing campaigns across search, display, social media, video, email, and other channels.
- Execute online marketing campaigns and tests, including implementation, optimization, budget management, and analysis.
- Support customer acquisition and engagement via paid digital marketing, including Google, Bing, YouTube, Capterra, Google Display Network, programmatic channels, etc.
- Launch, and track frequent ad copy, landing page, and other creative tests using some of the latest testing tools and methodologies.
- Analyze SEM & Paid Social performance, making recommendations and executing optimizations.
- Assist in managing multiple advertising accounts.
- Support creation of reports to measure campaign performance and show ROI of efforts.
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Robust health and wellness benefits, including an annual wellness stipend
- 401k or RRSP with company match
- Annual wellness stipend
- Flexible and generous paid time off
- Employee Stock Purchase Program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
