Paid Search Senior Analyst

Beyond Finance-posted 28 days ago

$90,000 - $110,000/Yr

Full-time • Mid Level

Hybrid • Chicago, IL

1,001-5,000 employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

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Beyond Finance is looking for an experienced marketer to join our digital marketing team. This position is focused on driving the continuous improvement and growth of our paid digital program. We are looking for candidates who are excited about developing and executing on strategic marketing initiatives as well as improving upon existing processes and operations. As a key member of our Marketing team, this position will engage in activities to attract new customers and ensure strategic alignment in the market. The ideal candidate is passionate about learning, testing, executing, analyzing and optimizing digital experiences to grow and drive the business forward - not just generate more clicks. This position reports into Marketing leadership and works cross-functionally with product, analytics, design and sales teams. This is a hybrid role located in Chicago, IL, with 2 days in office.

Manage Paid Search campaigns to profitably drive user acquisition
Analyze key metrics across Paid Search campaigns to identify trends and opportunities, and make data-driven recommendations to improve performance
Develop, own and execute on landing page and other testing initiatives to improve conversion rate and profitability of marketing campaigns
Manage, optimize, and implement Paid Search campaigns directly in Google Ads and Microsoft Ads
Provide thought leadership and proactively bring ideas to the table on needle moving initiatives and tests
Collaborate with internal and external teams to ensure high quality execution of new marketing campaigns or initiatives in the areas of marketing, product launch readiness, service support, legal, risk, compliance and controls

BS/MS degree in Marketing or a related field
2-3 years' experience related to Paid Search
Expertise in Paid Search platforms (Google Ads, Microsoft Ads)
Strong understanding of optimization levers & testing approaches across Paid Search platforms
Strong willingness to work hands-on in a performance-based, analytically-driven, and fast-paced environment
Proactive and hungry self-starter that enjoys and thrives working in a fast-paced environment
Ability to organize and manage multiple priorities with a strong sense of urgency and consistently meet deadlines
Outstanding ability to think creatively, and identify and resolve problems
Excellent analytical skills and understanding of experiment design, measurement, and analysis (i.e. A/B testing); strong ability to make recommendations supported by data-based rationale
Demonstrated and quantifiable success in implementing successful test-and-learn strategies in the areas of campaign optimization, creative testing, and user experience
Willingness to dive deep into the data to understand what is driving end to end campaign performance
Creative thinker with excellent written and oral communication skills
Eager to work hard, learn fast, and do hands on work

Prior Financial Services and/or lead generation experience preferred, but not required

Considerable employer contributions for health, dental, and vision programs
Generous PTO, paid holidays, and paid parental leave
401(k) matching program
Merit advancement opportunities
Career development & training

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