Paid Search Manager

Rocket Lawyer • NC

78d • $88,672 - $130,000

About The Position

Rocket Lawyer is seeking a Paid Search Manager to lead and optimize our Google Ads and Microsoft Ads programs across key business lines, including annual memberships, business registrations and filings, legal consults and questions, legal documents, and other legal services. This is an exciting time to join the marketing team as we explore new tactics and approaches to grow our business! In this high-impact role, you will drive the full strategy, execution, and optimization of our paid search investments, ensuring our campaigns fuel cost-efficient new customer acquisition and profitable growth. You’ll partner closely with cross-functional teams across Performance Marketing, Product, Business Intelligence, MarTech, Data Engineering, and Finance to align an innovative paid search program with company objectives and financial targets. We’re looking for someone who not only executes best-in-class SEM strategies but also brings proactive, data-driven insights to help shape Rocket Lawyer’s growth roadmap. You will be effective at communicating strategy, performance results, learnings, and program updates to the marketing team and other teams. The ideal candidate is an analytical thinker, a self-starter, an excellent communicator, and passionate about driving meaningful results through paid media.

Requirements

• 5-7 years of hands-on marketing experience, with 4+ years managing paid search channels.
• Proven ability to drive acquisition and revenue growth through SEM strategies.
• Deep understanding of Google Ads and Microsoft Ads platforms.
• Strong experience with value-based bidding models and conversion value optimization.
• Deep familiarity with performance metrics, including CPA, CPL, CPC, LTV, and ROAS.
• Experience utilizing first-party data to improve targeting accuracy.
• Excellent analytical skills with strong Excel/Google Sheets proficiency.
• Ability to turn performance data into strategic insights.
• Familiarity with paid search measurement best practices.
• Experience partnering cross-functionally with Product, Finance, Business Intelligence, and Web teams.
• Highly organized with the ability to manage multiple priorities.
• Strong written and verbal communication skills.

Nice To Haves

• Bonus if you have SQL.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred.

Responsibilities

• Develop, manage, and optimize paid search strategies across Google Ads and Microsoft Ads with a focus on membership acquisition, profitable unit economics, and LTV-driven goals.
• Take initiative and independently drive SEM improvements and decisions, ensuring continued success.
• Execute and optimize campaigns across multiple channels in partnership with our agency and ad platform partners.
• Align campaigns with the Rocket Lawyer marketing calendar to maximize business impact.
• Lead the continued exploration and optimization of value-based bidding strategies in partnership with Business Intelligence, Finance, and Product teams.
• Collaborate with Web and Product teams on SEM landing page optimization initiatives, including structured A/B tests.
• Partner with Product, Finance, and BI teams to ensure paid search plans are aligned to growth targets, budget forecasts, and marketing roadmaps.
• Own reporting and insights generation on campaign performance, investment efficiency, and business impact.
• Monitor daily pacing, performance, and budget allocation to maximize campaign efficiency.
• Manage a structured SEM test-and-learn agenda across keywords, ads, audiences, landing experiences, and bidding strategies.
• Stay informed about platform changes, industry trends, and evolving SEM best practices.

Benefits

• Comprehensive health plans (including Medical, Dental, and Vision insurance for full-time employees)
• Unlimited PTO
• Competitive salary packages
• Life insurance
• Disability benefits
• Supplemental Optional Life Insurance Benefits
• FSA Options Optional
• HSA with Company Match
• 401k program with Company Match
• Wellhub & ClassPass fitness platforms
• Comprehensive Pet Insurance options
• Financial Wellbeing & Student Loan Program access
• Access to additional Mental Health & Wellbeing resources
• Pre-tax Commuter/Transit Benefits
• Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees