Paid Search Manager

Vagaro • Pleasanton, CA

17d • $114,000 - $151,000 • Onsite

About The Position

We’re looking for a hands-on Paid Search Manager to own and scale our paid search acquisition efforts. This role is heavily execution-focused, with responsibility for campaign creation, optimization, and performance improvement across Google Ads primarily, with exposure to Bing and Apple Search Ads.
You’ll be expected to think strategically, but spend most of your time in the platforms, building, testing, and optimizing.
This is an onsite position based in Pleasanton, CA.

Requirements

• 4+ years of hands-on experience managing paid search campaigns
• Deep expertise in Google Ads (Search, P-Max, App or Demand Gen a plus)
• Experience with Bing Ads and Apple Search Ads
• Strong understanding of keyword strategy, auction dynamics, and Quality Score
• Data-driven mindset with strong analytical skills
• Comfortable working with dashboards, raw data exports, and experimentation
• Experience collaborating with design, analytics, and engineering teams

Nice To Haves

• Experience at scale with large budgets
• Familiarity with attribution tools and analytics platforms
• Experience optimizing for downstream metrics (LTV, CAC, retention)

Responsibilities

• Own end-to-end paid search execution across Google Ads, Bing Ads, and Apple Search Ads
• Build and manage campaigns: keyword research, structure, match types, bidding, and budgets
• Continuously optimize performance through:
• Search term analysis & negative keyword management
• Bid & budget adjustments
• Ad copy testing and asset iteration
• Partner with design and content teams on ad assets and landing page alignment
• Analyze performance across the full funnel (click → conversion → revenue)
• Monitor attribution, conversion tracking, and data integrity
• Identify growth opportunities through new keywords, campaign types, and audience strategies
• Report on performance with clear insights and recommendations

Benefits

• Attractive Compensation & Performance Bonuses: Enjoy a competitive salary paired with performance-based bonuses
• Generous PTO: 15 accrued days, plus 10 company holidays annually.
• Health & Wellness: Comprehensive healthcare, dental, and vision plans for you and your family. 🏥
• Exclusive Perks: Discounts on attractions, theme parks, shows, sports events, movies, hotels, and more through TicketsAtWork. 🎟️
• Beauty Perks: $30/month reimbursement for any Vagaro service, including health, beauty, or wellness treatments. 💅
• Food Perks: $50 monthly stipend for our onsite micro-kitchen and a complimentary DoorDash DashPass subscription. 🍽️
• Growth Opportunities: College Assistance Reimbursement, access to EAP & Work/Life Programs, and a LinkedIn Learning account to master new skills. 📚
• Financial Security: 401k program with 4% matching and optional life/supplemental insurance. 💰
• Stay Active: Access to our on-site gym, flavored water dispenser, and basketball court to keep you fit and energized! 🏀

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed