Paid Search & LSA Consultant

We Are Rosie • Palmetto, GA

25d • $75 - $80 • Remote

About The Position

We are looking for an experienced paid search practitioner to audit, restructure, and optimize Google Ads campaigns, Local Service Ads, and lead aggregator programs for a multi-location home services brand. The immediate priority is identifying what is underperforming and correcting it fast. This person will be in the accounts from day one and must be hands-on as you will not have a team supporting you. Contract Details: Rate - $75-80/hr Start - ASAP Contract - 3 months Hours - 40 hrs/week Location - Remote, working EST/CST hours

Requirements

• 7-10 years hands-on paid search experience
• Deep expertise in Google Ads and Local Service Ads
• Experience managing campaigns across multiple locations or franchise brands with significant budgets
• Familiarity with the home services lead aggregator landscape — Angi, eLocal, and similar platforms
• Familiarity with CRM or field management software integrations that tie paid media performance to revenue (i.e. ServiceTitan, Housecall Pro, etc.)
• Able to begin making meaningful changes in week one

Nice To Haves

• Familiarity with ServiceTitan Ads Optimizer a plus — connecting ad spend to booked jobs via ServiceTitan is a priority

Responsibilities

• Audit current Google Ads account structure across all priority markets — assess quality scores, targeting, bidding strategy, and budget allocation
• Restructure campaigns by market — separate accounts per location with corrected bidding and zip code targeting optimized for growth
• Audit and optimize Local Service Ads across all locations — assess current volume, identify gaps, and build the signals needed to grow LSA lead flow
• Assess how current paid search agency relationships are set up — targets, budget parameters, and working dynamics
• Evaluate Angi, eLocal, and other lead aggregator performance — identify gaps and test additional platforms relevant to the home services category
• Familiarity with ServiceTitan Ads Optimizer a plus — connecting ad spend to booked jobs via ServiceTitan is a priority
• Monitor the impact of AI-driven search changes — Google AI Overviews and Performance Max — and adapt campaigns accordingly
• Report weekly on leads, cost per lead, quality scores, and return on ad spend by location

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees