Paid Search Growth Strategy Manager

Vivid Seats•Chicago, IL

3h•$120,000 - $150,000•Hybrid

About The Position

Vivid Seats is hiring a Paid Search and Growth Strategy Manager to help shape the future of our search program. This role focuses on strategy, experimentation, and measurable growth. Our team manages daily execution. This role sets direction, builds the testing roadmap, and ensures decisions are grounded in strong analysis. You will report to the Paid Search leader and act as a strategic partner in defining priorities, evaluating performance, and identifying meaningful growth opportunities.

Requirements

Deep understanding of Google Ads and SEM automation including bid strategy optimization, audience layering, and advanced account architecture.
Advanced analytical fluency with strong SQL skills and comfort working with large datasets and experimentation frameworks.
Strategic mindset with the ability to translate data and testing results into business decisions.
Proven ability to influence across marketing, analytics, product, and executive leadership.
Clear and confident communicator who can articulate strategy and motivate partners.
Passion for live events and the role performance marketing plays in connecting fans to experiences.
A proactive mindset toward embracing, experimenting, and integrating AI tools to drive efficiency, elevate your work, and contribute to a culture of innovation.

Responsibilities

Set Strategy
Develop and maintain a clear growth roadmap aligned to revenue and profitability goals.
Identify structural opportunities across bidding, segmentation, audience strategy, creative approach, and landing experience.
Evaluate auction dynamics and competitive behavior to inform investment and market share decisions.
Drive initiatives that improve acquisition and retention efficiency.
Lead Experimentation
Build and scale a disciplined testing framework rooted in clear hypotheses and measurable outcomes.
Prioritize high value experiments and define success before launch.
Maintain a constant appetite for innovation while holding a high bar for proof.
Ensure every major initiative is supported by structured testing.
Drive Analytical Rigor
Use SQL and large datasets to uncover opportunity and diagnose performance shifts.
Design tests that withstand scrutiny and apply sound statistical reasoning.
Distinguish correlation from causation and quantify true impact.
Translate findings into clear business recommendations.
Influence Across Teams
Collaborate closely with Engineering, Data Science, Analytics, and Product to improve customer experience across Vivid Seats digital platforms.
Analyze customer behavior across web and mobile experiences including attribution and conversion optimization.
Communicate insights and recommendations through concise summaries and direct collaboration.
Influence outcomes without direct ownership of execution.