Paid Search Assistant | DERMSTORE
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About The Position
As a Paid Search Assistant at THG - Dermstore, you will support the US Paid Search teams with operational tasks, optimizations, and budget management across various activities, including Google (Search, Shopping) and Bing. This role reports to the Paid Search Associate and is responsible for the performance of US paid search activity, delivering reporting and insights back to performance marketing teams, and supporting the Paid Search Manager with account excellence. You will use data-driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month. Specifics of account management and optimization include campaign structure, keyword research, keyword management, bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximize results, drive volume, and hit targets. You will also work with our in-house design team on creative content, constantly optimize campaigns to agreed revenue and ROI targets, manage daily paid campaign spend to ensure optimum campaign performance, conduct competitor research and analysis, and report on performance to show the impact of your work, trending, and next steps.
