Paid Performance Manager, Google

LP Careers Page

91d • $75,000 - $90,000

About The Position

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Requirements

• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
• Proven ability to manage large-scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently.
• Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs).
• Ability to write compelling ad copy and collaborate effectively on creative asset development.
• Exceptional collaboration and communication skills, with a track record of influencing cross-functional partners to drive results.

Responsibilities

• Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns within various financial services verticals.
• Manage a large-scale budget ($20M+/year), leveraging data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types.
• Own campaign performance end-to-end, taking full responsibility for pacing, reporting, and results across all assigned Google Ads campaigns.
• Source and manage creative like a performance marketer, proactively writing ad copy, partnering on creative development, and maintaining an organized asset library.
• Plan, launch, and optimize campaigns with thoughtful strategy and measurable objectives, owning targeting, bidding, and creative experimentation.
• Continuously monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS.
• Document all tests and campaign changes in a structured log, sharing wins and learnings.
• Collaborate closely with business leads, account managers, and yield partners to provide performance updates and drive alignment on priorities.
• Leverage competitive research and intelligence tools to uncover new opportunities and lead the charge into unexplored areas of growth.
• Serve as the internal subject matter authority on Google Ads strategy, owning the full campaign lifecycle.

Benefits

• Base salary of $75,000 to $90,000 per year.
• Profit-sharing bonus.
• Competitive benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees