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We are seeking a Paid Media Strategist to join our marketing team. This hybrid role is perfect for a digital campaign strategist who thrives in a fast-paced environment and has hands-on experience managing and optimizing performance-based advertising across Meta, Google, Email, and other digital platforms. The ideal candidate will have a proven track record of driving B2C growth through digital advertising, is highly analytical, and understands the full lifecycle of digital campaigns - from creative briefing to performance reporting. You will be responsible for campaign setup, ongoing optimization, and performance tracking to maximize ROI across web and app properties. You'll work cross-functionally with creative, development, and analytics teams, ensuring that campaigns align with KPIs and business goals.