Paid Media Strategist

Accelerated Digital Media • Chicago, IL

109d • $60,000 - $80,000

About The Position

Accelerated Digital Media stands as a self-funded, employee-owned digital marketing agency with a focus on performance media management across paid search and paid social channels. Our culture prioritizes our team and values high standards. We welcome fresh perspectives, champion collaboration, and cultivate individual accountability to meet our ambitious growth objectives. Specializing in direct-to-consumer brands, we excel in healthcare, specifically digital health, and e-commerce which includes a range of consumer products. As a Media Strategist, you will play a crucial role in planning and executing paid media campaigns to achieve our innovative & transformative digital health and e-commerce clients' marketing goals. You will be responsible for developing campaign strategies, managing budgets, optimizing performance, and staying up-to-date with industry trends and best practices. Your role involves collaborating with cross-functional teams to deliver effective paid media campaigns.

Requirements

• 2+ years of agency or client-side experience in digital strategy.
• Proficiency in Google Ads, Meta, and programmatic advertising.
• Hands-on experience with DSPs such as StackAdapt.
• Excellent communication skills (written, verbal, and presentation).
• Commitment to meeting and exceeding deadlines.
• Strong awareness of emerging digital trends.
• Willingness to travel for in-person meetings and pitches.
• This role is required to be based in the US or Canada.

Responsibilities

• Collaborate with clients and internal teams to understand campaign objectives and target audience.
• Develop paid media strategies tailored to meet client goals, including budget allocation and channel selection.
• Identify key performance indicators (KPIs) and campaign milestones.
• Create, set up, and manage paid media campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Develop ad creatives, including ad copy, images, videos, and landing pages.
• Implement audience targeting and segmentation strategies.
• Monitor and analyze campaign performance using analytics tools and performance dashboards.
• Identify trends and insights, providing recommendations for optimization.
• Conduct A/B testing, ad group restructuring, and other optimization techniques.
• Manage campaign budgets effectively, ensuring efficient allocation and adherence to financial goals.
• Provide recommendations for budget adjustments based on performance data.
• Conduct audience research to understand target demographics and behaviors.
• Create and refine audience segments to maximize ad relevance and performance.
• Implement retargeting and lookalike audience strategies.
• Analyze competitors' paid media strategies to identify opportunities and trends.
• Stay informed about industry developments and emerging advertising technologies.
• Generate regular reports to track KPIs and campaign effectiveness.
• Communicate campaign progress, insights, and recommendations to clients and internal stakeholders.
• Address client queries and concerns promptly.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunities for continuous professional development.
• Open, supportive, and productive culture that extends into the homes of remote workers.
• 90% company sponsorship for health, dental, and vision.
• 401K with employer match program through Human Interest.
• Unlimited paid time off (with the expectation that each team member takes a minimum of 2-weeks).
• In-person company-sponsored events multiple times per year as well as monthly virtual company-sponsored activities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 11-50 employees