Paid Media Strategist

Foundation

4h • $80,000 - $89,000 • Remote

About The Position

Foundation is a remote B2B content marketing agency working with SaaS, education, and service brands that expect more than just ad spend: they expect strategic rigor, technical competence, and measurable outcomes. We help ambitious organizations grow through content, SEO, and performance distribution.
Why This Role Exists
Foundation is actively building and maturing our Paid Media function. We’re moving from project-based campaign execution to managing sophisticated, multi-channel programs for B2B clients with long sales cycles and high deal values. This role exists because developing a world-class paid media capability requires technical expertise we’re intentionally adding to the team — someone who can establish systems, build repeatable frameworks, and ensure our approach is grounded in platform mastery, funnel mechanics, data accuracy, and strategic rigor.
Who This Role Is For
Approaches paid media as a technical discipline: focused on precision, platform mechanics, tracking infrastructure, and data integrity
Prefers solving problems independently through analysis and testing rather than brainstorming in groups
Takes pride in building systems and frameworks that work reliably without needing to be babysat
Communicates through clear documentation, structured processes, and factual reporting rather than constant status updates
Values being judged on the quality and accuracy of their work, not on visibility or relationships
Works best when given clear objectives and autonomy to determine how to achieve them
What You'll Be Responsible For
You own the technical architecture and strategic execution of paid media programs for 4-6 core client accounts. This means you're accountable for building campaigns that are technically sound, strategically coherent, and reliably measurable. You diagnose performance gaps, implement solutions, and ensure all systems (tracking, attribution, creative testing, funnel optimization) function as intended. You work closely with the Paid Media Specialist on execution, but you're the one who determines what gets built and how it should work.

Requirements

• 5 to 7+ years working in paid media, ideally in B2B SaaS, Education, Professional Services, or Lead Generation.
• 3+ Years of Performance Marketing Agency experience
• Proven success managing and scaling campaigns across Google, LinkedIn, Meta, and Reddit.
• Strong understanding of CRM integrations and tracking systems, especially HubSpot.
• Experience designing and optimizing multi-touch funnels
• Demonstrated ability to lead creative strategy and collaborate with design and content teams.
• High proficiency in forecasting, data analysis, unit economics, and revenue modeling.

Nice To Haves

• HubSpot partner experience preferred

Responsibilities

• Own paid media strategy and performance outcomes for assigned client accounts—you're measured on pipeline contribution, cost efficiency, and strategic integrity
• Design full-funnel advertising architectures across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads that align with client revenue targets and buying journey complexity
• Build and maintain technical infrastructure—ensure tracking (GTM, GA4, server-side tagging, Enhanced Conversions, CAPI, CRM integrations) is accurate and reliable
• Develop systematic testing frameworks for creative, messaging, audience segmentation, and funnel optimization—identify patterns, document findings, scale what works
• Diagnose and resolve performance issues through data analysis—identify bottlenecks in attribution, conversion paths, lead quality, or creative performance and implement fixes
• Provide clear technical direction to the Paid Media Specialist—define campaign structures, creative requirements, targeting parameters, and optimization priorities
• Build forecasting models and performance benchmarks for spend allocation, cost per MQL/SQL, CAC, and revenue impact
• Create documentation and repeatable playbooks that codify what works—capture processes, frameworks, and strategic approaches so they can be applied consistently
• Partner with clients to improve CRM structure, data hygiene, lead qualification, and attribution clarity.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed