Paid Media Specialist (Google Ads / Meta Ads)
Dean Garland Inc.•St. Augustine, FL
69d
About The Position
As a paid media specialist, you will be responsible for managing paid campaigns across Google and Meta platforms for local service-based businesses. You will oversee the full campaign lifecycle, from keyword and audience research to creative direction, ad testing, conversion tracking, and reporting, ensuring every dollar drives measurable business growth.
Responsibilities
- Plan, build, and optimize campaigns across Google Ads (Search, Performance Max, Display) and Meta Ads (Facebook and Instagram)
- Conduct keyword and audience research aligned with client objectives and industry trends
- Develop compelling ad copy, creative direction, and testing frameworks to improve conversion rates
- Monitor daily performance and optimize for cost efficiency, conversion volume, and lead quality
- Implement and validate conversion tracking, UTM tagging, and event setup through tools such as Google Tag Manager, Meta Events Manager, and HubSpot CRM
- Collaborate with the creative and content teams to ensure ad visuals and landing pages align with campaign strategy
- Produce performance reports and actionable insights using AgencyAnalytics, Google Ads, and Meta Ads dashboards
- Stay ahead of paid media trends, automation features, and AI-driven optimization tools
Benefits
- Hourly-based rate, commensurate with experience, with the potential for full-time employment and performance-based bonuses.
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What This Job Offers
Career Level
Entry Level
Education Level
No Education Listed
