Paid Media Specialist (Google Ads, Meta, TikTok)

Elite Insurance Partners•Tampa, FL

4d•$80,000 - $145,000•Onsite

About The Position

Paid Media Specialist (Google Ads, Meta, TikTok)– On-Site in Tampa, FL Location: On-Site | Tampa, Florida Compensation: $80,000 - $145,000 (based on experience) Company: Elite Insurance Partners (EIP) Compensation: Competitive salary based on experience + 401(k) match + full benefits About Elite Insurance Partners (EIP) Elite Insurance Partners (EIP) is a nationally recognized insurance brokerage and marketing organization, consistently ranked among the Top Workplaces in the U.S. Headquartered in Tampa, Florida, we help families nationwide protect their health, wealth, and future through Medicare, life insurance, and financial solutions. Our marketing department is the driving force behind that growth — leveraging performance marketing, advanced analytics, and creative strategy to deliver high-quality leads that empower our sales teams. We’re now seeking a Paid Media Specialist to help scale our advertising efforts across multiple platforms. Position Overview The Paid Media Specialist will be responsible for planning, executing, and optimizing paid media campaigns that drive measurable results. This is a hands-on, on-site role ideal for someone who thrives in a collaborative environment, enjoys analyzing data, and is passionate about testing new strategies to maximize ROI. You’ll work closely with the marketing, analytics, and creative teams to ensure campaign alignment, performance, and profitability.

Requirements

2+ years of hands-on experience managing paid search or PPC campaigns (agency or in-house).
Strong knowledge of Google Ads , Microsoft Ads , and Meta Ads Manager ; TikTok Ads experience a plus.
Proven ability to manage budgets and deliver results across multiple platforms.
Experience in direct response marketing, attribution, and conversion tracking.
Analytical thinker with a deep understanding of campaign data and metrics.
Excellent communication skills and ability to collaborate with cross-functional teams.

Nice To Haves

Bachelor’s degree in Marketing, Communications, or related field preferred.

Responsibilities

Plan, execute, and manage paid campaigns across Google Ads, Microsoft Ads, Meta, and TikTok.
Develop and optimize Search, Performance Max, Demand Gen, and Display campaigns to achieve target KPIs.
Continuously monitor and adjust bids, targeting, and creative to improve performance metrics such as CTR, CPA, and ROAS.
Perform keyword research, competitor analysis, and audience segmentation to refine campaign strategy.
Collaborate with creative and web teams to align ad messaging with landing page experience.
Track, measure, and analyze campaign performance; report actionable insights to leadership.
Stay up to date with the latest digital advertising trends, betas, and optimization tools.

Benefits

401(k) with 3.5% Company Match after one year of employment.
Generous Paid Time Off, paid holidays, and incentive-based time-off opportunities.
Comprehensive Health Coverage: Medical, dental, vision, life, and disability insurance.
State-of-the-Art Office Perks: On-site gym with basketball courts and group fitness classes.
Massage chair lounge to recharge during the day.
On-site café with chef-prepared breakfast and lunch.
Collaborative culture with opportunities for learning, innovation, and advancement.

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