Paid Media Specialist (Meta & Google)

Think Academy US • San Jose, CA

5d • $33 - $55 • Remote

About The Position

We are looking for a results-driven paid media manager to scale lead generation for Think Academy Silicon Valley’s in-person math programs for Bay Area families.This role focuses on campaign execution, measurement, and continuous optimization, with accountability for leads performance and quality.

Requirements

• 2–5 years experience in performance marketing with strong lead-gen outcomes.
• Demonstrated success improving CPL while maintaining or improving lead quality.
• Strong analytical skills; comfortable with spreadsheets, dashboards, and performance reviews.
• Clear communication and reliable weekly cadence.

Nice To Haves

• Experience running paid acquisition for education/tutoring programs (K–12 or enrichment) is a plus.

Responsibilities

• Plan, launch, and optimize campaigns on Meta Ads and Google Ads to drive leads and booked consultations/assessents.
• Own weekly optimization cycles: budget allocation, bid strategy, creative iteration, audience/keyword refinement, retargeting.
• Collaborate with internal team on: Creative briefs (what angles, hooks, formats to test) Landing page messaging alignment and conversion improvements Lead quality feedback loop and follow-up workflow improvements
• Ensure conversion tracking is accurate and actionable (Pixel/CAPI, GA4, GTM, Google conversions).
• Deliver weekly reporting with insights, root-cause analysis, and a clear action plan.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed