Paid Media Planning and Account Strategy Lead

About the position

The Paid Media Planning and Account Strategy Lead will play a critical leadership role on the paid media team and across the organization. As we continue to expand our paid media business, we are looking for someone who is well versed in account management, media planning and strategy to deliver high quality outcomes for our financial and professional services clients. In this role, you are expected to have the skills and behaviors needed to up-level client work, build culture and drive growth for the firm. While you should be a big-picture thinker, you also need to be able to lead and inspire account teams to turn big ideas into action. Most of all, you need to be an incredible people manager who enjoys developing and mentoring junior staff—a critical aspect of our growing team. At Prosek, everyone is expected to be a strong team player, participating in brainstorming and creative strategy planning for clients and internal projects. Our culture is built around being an "Army of Entrepreneurs," and we encourage everyone to embrace that and be the "writer of their own story."

Responsibilities

• Lead account teams for paid media engagements with responsibility to coordinate client needs with strong strategy and plan recommendations
• Develop and mentor account teams through coaching, consistent feedback, holding them accountable, contributing to their reviews, and contributing to their professional development
• Serve as a senior strategic counselor and senior day-to-day client contact for key client relationships
• Lead and contribute to new business development, including RFP responses, proposal writing, client pitches and prospecting
• Help improve effective and efficient internal processes to ensure proper financial and operational management of the function
• Lead day-to-day supervision of paid campaigns for select accounts inclusive of strategy, platform and publication identification, audience/keyword targeting, bid strategies, execution details, budget management, optimization, and alignment towards KPIs and business goals
• Synthesize data, analyze results, identify trends, report and execute on key findings to achieve paid media objectives
• Oversee analytics efforts around campaign data to evaluate performance based on KPIs and benchmarks to produce actionable insights and optimizations
• Work closely with our team of analysts to drive effective paid media performance reporting
• Develop strategic partnerships with key media partners, platforms and agencies
• Stay current on industry trends, focusing on how changes can help improve campaign results.

Requirements

• 7-10 years of relevant paid media and/or digital marketing experience
• Bachelor's degree
• Experience overseeing multiple client strategies within a traditional advertising, communications, or marketing agency is required
• Preferred experience working on accounts within professional services fields such as financial services, insurance, consulting services, technology or healthcare.

Benefits

• 401(k) employer match: There is no time like the present to prepare for your future!
• Premium healthcare plans, including medical, dental and vision coverage: Your health comes first.
• Hybrid work model: 2 days in the office, 3 days from home - Pick your own schedule.
• 2 weeks of remote work per year: You do you!
• Generous Paid Time Off (PTO) package including birthday PTO and 6 "It's Ok" days: Enjoy life's moments.
• Custom career opportunities: Choose your own adventure!