The North Face: Paid Media Coordinator

VF Corporation • Denver, CO

44d • Hybrid

About The Position

The Paid Media Coordinator is a key member of The North Face Paid Media team. This role will support full funnel paid media efforts including brand, performance and retail marketing for both the U.S. and Canada. The coordinator will work closely with the cross functional team, as well as external agency partners to bring our campaigns to life. Responsibilities include supporting full year media planning, assisting with trafficking, managing and monitoring campaigns, pulling reports within Google Analytics, meeting with media partners, and other projects. This role reports directly into the Senior Manager, Paid Media, and is a hybrid role (3 days/week in our Denver, CO HQ).

Requirements

• Understanding of direct response marketing methodologies
• Understanding of key digital marketing channels including display, SEM, Affiliate and social media. YouTube, CTV, podcast, and OOH a plus.
• Experience with the key ad platforms: Google Adwords and GDN, The Trade Desk, Bing, etc.
• Experience working at or with a digital agency and creative teams and utilizing project management tools
• Detail oriented and very strong organization and project management skills with the ability to work in a fast-paced environment and track/manage multiple campaigns/projects at a time
• Passion for data driven decision making and creating compelling and personalized digital customer experiences
• Strong communication skills to effectively communicate marketing efforts, media performance/ROI and best practices to the broader organization.
• Highly driven with a positive, high-energy, team-oriented attitude

Nice To Haves

• Strong excel skills
• Genuine passion for the outdoors
• Experience working across US & Canada
• Google AdWords certified preferred; Experience with SA360 preferred
• Interest in staying informed about media marketplace, including platform updates, marketing trends, and emerging media technologies.

Responsibilities

• Support full funnel paid media campaigns. Help manage paid media calendar to ensure all key initiatives and product stories are supported.
• Partner closely with media agency on the execution of campaigns including trafficking assets, setting up tracking, targeting plans, etc.
• Collaborate with cross functional teams including ecomm, brand, retail and creative to develop and execute on digital marketing strategies and campaigns.
• Analyze and summarize media performance metrics across all channels to ensure goals and KPI's are met. Evaluate data to identify areas of opportunity.
• Brief in creative needs and work closely with internal creative and project management teams on the development/execution of creative across digital channels, ensuring all deadlines are met
• Support in the implementation of the testing calendar to continually test new creative, tactics, tools, etc. and apply learnings to optimize the day-to-day strategies
• Assist with media budget management and finances, including invoice receipt and approval, reconciliations, accruals, etc.
• Keep up to date on the media marketplace, including platform updates, marketing trends, media tech, etc.

Benefits

• This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
• You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Apparel Manufacturing
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees