The Hospitality Paid Media Analyst is responsible for collaborating with internal teams to develop media strategies and campaigns, as well as executing in-platform work. Responsibilities include campaign setup, overseeing monthly budget management, tracking performance metrics, implementing account optimizations, analyzing and reporting on performance, and delivering insights and recommendations for multiple client accounts across all channels — including Paid Search (Google, Microsoft Ads), Paid Social (Facebook, Instagram, Pinterest, LinkedIn, TikTok), OTAs (Expedia, Booking.com, TripAdvisor), and other digital and traditional media. This role requires proven, hands-on experience managing campaigns directly within multiple ad platforms. The successful candidate will demonstrate the ability to adapt quickly, leverage the appropriate tools, and optimize media channel selection to meet diverse client objectives. This client-facing role requires an effective communicator and skilled presenter who can translate performance data into actionable insights. The analyst is also accountable for creating and maintaining client media plans and ensuring all billing and media invoicing are complete and accurate. Success is measured by account retention and growth, client satisfaction, the delivery of innovative marketing programs, timely completion of work, personnel development, and strong financial management that ensures budget accuracy, effective spend allocation, and adherence to planned media investments.