Paid Media Analyst - Calvin Klein

PVH Corp.

122d

About The Position

As a Paid Media Analyst, you will gather, assess, and interpret data from various marketing channels to shape marketing strategies and improve campaign performance. Working closely with cross-functional teams and an external media agency is crucial to generate data-driven insights and recommendations that propel business growth.

Requirements

• Bachelor’s Degree (preferred in a quantitative field such as Economics, Mathematics, Statistics, or Computer Science/Engineering).
• 2-3 years of experience in digital marketing analytics, with a focus on data analysis, reporting, and optimization.
• Familiarity with web analytics tools like Adobe Analytics/Google Analytics, various social media platforms, and DMP (Data Management Platform e.g. Salesforce/Krux) for extracting campaign analytics data.
• Strong grasp of full funnel marketing strategy and how analytics can drive decision-making throughout the customer journey.
• Understanding digital marketing channels, strategies, and standard methodologies, including SEO, SEM, social, affiliate, display, video, and CTV advertising.
• Strong communication abilities and the skill to transform intricate data into practical insights.
• Proven ability to take initiative and work cross-functionally.
• Experience with A/B testing is a plus.
• Curious, innovative, and proactive in identifying trends, opportunities, and areas for optimization.
• Strong background in Web Analytics (e.g. Adobe Analytics or Google Analytics).
• Skilled in ad servers, DSPs, and general ad technology.
• Proficient in data analysis, drawing conclusions, and making recommendations.
• Capable of logical segmentation thinking.
• Keen eye for detail and excellent organizational capabilities, demonstrating a profound understanding of digital marketing and advertising methods on display, video, programmatic, SEM, affiliate, and social platforms.
• A passion for everything digital, with an active interest and understanding of online advertising industry trends.
• Skilled in communication: should adeptly convey data into understandable insights and actionable plans.
• Capability to interpret intricate data into practical insights and suggestions for non-technical collaborators.
• Skilled in writing and conveying ideas in a clear, compelling, and concise way.
• Strong planning and execution skills.
• Driven to achieve objectives while remaining flexible and adaptable in working with others.
• Comfortable with uncertainty and ambiguity that comes with working with large cross-functional teams.
• Innovative problem solver, great teammate, standout colleague eager to make a difference.
• Although not directly managing a budget, familiarity with media plans and budgets is essential for effective media and audience planning.
• Makes recommendations across media channels to be aligned with the larger team to drive overall business performance.
• Ability to multi-task, collaborate, and be a proactive great teammate.
• Ability to work in a fluid environment with changing priorities.
• Ability to meet deadlines with frequent changes to projects.

Nice To Haves

• Experience with A/B testing.

Responsibilities

• Develop and maintain reports and performance metrics to track benchmarks and measure the efficiency of marketing initiatives.
• Supervise the integration and reporting of data on paid media platforms across the US and Canada.
• Monitor, assess, and provide insights on paid media campaigns for the complete customer journey throughout the US and Canada.
• Convert data into practical strategic insights.
• Evaluate the effects of innovative, audience-focused, and campaign framework approaches across paid media platforms.
• Conduct in-depth analysis of customer behavior and campaign attribution to identify trends, insights, and opportunities for optimization.
• Aid in MMM (Marketing Mix Modeling) data collection, data organization, insight gathering, and measurement plans alongside multiple customers.
• Collaborate with marketing teams to invent A/B tests to optimize marketing campaigns and user experiences.
• Partner with developers and third-party agencies to manage media pixels.
• Assist teams with campaign tracking.
• Provide analytics support for cross-functional strategic projects across coordinated marketing, PR, and CRM.
• Support ad-hoc analysis and strategic projects as needed to support business objectives.

Benefits

• Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
• An above-market 401(k) contribution to help our eligible associates save for retirement.
• Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
• A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
• Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
• Receive support for continued education including tuition reimbursement.
• Shop at our company outlets and e-commerce sites at a discount.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees