Paid Advertising Lead (Remote - U.S.)

FourFront•Glenside, PA

22d•Remote

About The Position

FourFront’s paid advertising business has grown quickly—and so has the complexity of our client work. We manage sophisticated, high-spend accounts across multiple platforms, support demanding clients who care deeply about outcomes, and operate in an environment where strategy, responsiveness, and clarity matter as much as execution. We’re hiring a Paid Advertising Lead to take ownership of this function. This is a senior, hands-on role for someone who can confidently lead paid advertising strategy, oversee execution across platforms, manage and hold freelancers accountable, and represent FourFront with credibility and calm in front of clients. You will run some accounts directly and serve as the strategic authority across others. If you enjoy fixing messy systems, raising standards, and helping clients understand what’s working, what’s not, and what to do next, this role may be a great fit.

Requirements

7+ years of hands-on paid advertising experience, including significant agency experience
Deep experience managing campaigns in Google Ads and Meta, plus familiarity with other platforms
Experience overseeing large budgets (six- and seven-figure annual spend)
Strong understanding of conversion tracking and how platforms connect to GA4 and GTM (you don’t need to build everything yourself, but you understand how it works)
Proven experience leading client conversations and explaining performance under pressure
Experience managing freelancers, vendors, or junior practitioners
A strategic, analytical mindset paired with strong execution
The ability to work independently while collaborating closely with internal teams

Responsibilities

Own Paid Advertising Strategy & Performance
Lead paid advertising strategy across platforms including Google Ads, Microsoft/Bing Ads, Meta, YouTube, and Spotify
Build campaigns from scratch, take over and optimize existing accounts, and audit/fix inherited issues
Analyze performance data to identify insights, diagnose problems, and recommend strategic changes
Forecast budgets and expected outcomes; manage pacing and efficiency
Stay current on platform changes and emerging opportunities, including new advertising channels
Lead Client Communication & Reporting
Serve as the paid advertising expert on client calls
Lead reporting conversations that go beyond numbers to explain why performance changed and what comes next
Confidently answer client questions in real time, using data to support recommendations
Communicate clearly and concisely—without rambling, deflecting, or hiding behind metrics
Build trust with clients who are curious, sophisticated, and sometimes under pressure
Oversee Freelancers & Execution Quality
Manage and oversee freelance paid media specialists across platforms
Set clear expectations for responsiveness, quality, and deliverables
Review work, provide feedback, and hold freelancers accountable while maintaining productive relationships
Identify, vet, onboard, and manage new freelancers as needed
Ensure consistency in execution, reporting, and client experience across accounts
Collaborate Across Channels & Partners
Work closely with FourFront’s SEO teams to ensure paid advertising efforts align with broader digital strategy and business goals
Partner with internal teams and freelancers to ensure insights, reporting, and initiatives feel connected and not siloed
Use cross-channel data and insights to inform paid strategy and help clients understand how paid advertising supports and amplifies other marketing efforts
Contribute to a cohesive client experience where recommendations across channels reinforce one another
Improve Systems & Scale the Function
Help refine processes, templates, and standards for campaign management and reporting
Partner with Project Managers and Analytics to improve visibility into performance
Contribute to the evolution of FourFront’s paid advertising approach and differentiation
Support long-term growth of the paid advertising service, including potential future in-house expansion