Paid Ads Specialist

Alexander Shunnarah Trial Attorneys • Birmingham, AL

80d • $70,000 - $90,000

About The Position

Alexander Shunnarah Trial Attorneys is a rapidly growing personal injury law firm based in Alabama with offices across the nation. We handle complex cases and provide each attorney and staff with the support they need enabling us to best serve our clients. Our attorneys and staff pride themselves on their skill set, experience, compassion, and commitment. We are dedicated to giving our clients the utmost attention and care while fighting for them to get what they deserve. At Alexander Shunnarah Trial Attorneys, we take a real approach. We are innovative, always finding ways to be better, and have a go-getter mentality across the board. Each team member plays a critical role in our mission. We know our people are what makes us great. If you’re looking for a career where you can help make a difference in the lives of others alongside a supportive team, we encourage you to apply!

Requirements

• 2+ years of experience managing paid search campaigns (Google Ads required; Bing and paid social experience preferred)
• Strong analytical skills with ability to interpret performance data and take action
• Hands-on experience with Google Ads Editor, keyword tools, conversion tracking, and remarketing strategies
• Working knowledge of Google Analytics 4 (GA4) or similar analytics platforms
• Excellent written communication skills for ad copy and reporting
• Law firm, legal services, or lead-generation background is a plus but not required.

Responsibilities

• Build, launch, and manage PPC campaigns (Google Ads, Bing, YouTube, etc.) and paid social campaigns (Meta, LinkedIn, etc.)
• Conduct keyword research, audience targeting, and competitive analysis to maximize ROI
• Write and test ad copy, headlines, and calls-to-action for maximum click-through and conversion
• Monitor campaign performance daily and adjust bids, budgets, and targeting to hit lead volume and CPA goals
• Collaborate with marketing leadership on landing page optimization and conversion rate improvements
• Provide clear performance reporting and insights (impressions, clicks, CPL, conversion rates, etc.)
• Stay up to date on PPC trends, platform changes, and new tools to keep our campaigns competitive.

Benefits

• $70,000-90,000/year, Full-time W2 with benefits or 1099 flexible hours (open to discussion)
• Comprehensive benefits package (health, dental, vision) if W2
• Opportunity to make a direct impact on a fast-scaling legal brand
• Onsite, collaborative work environment in Downtown Birmingham.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees