Overhead Crane Sales Consultant

Crane 1 Services•Huntsville, AL

About The Position

We are seeking an Overhead Crane Sales Consultant to join our growing team, focused on delivering customized new installations of overhead crane and material handling solutions to industrial clients. In this role, you will leverage your technical knowledge and sales experience to develop long-term partnerships with customers, assess their operational needs, and provide engineered solutions that improve safety, efficiency, and productivity. Key Responsibilities Consult with customers to understand their technical and operational needs and develop tailored proposals for overhead cranes and related equipment. Identify and pursue new business opportunities in the crane and material handling market through referrals, inbound inquiries, lead generation, and proactive outreach. Partnering with in-house engineering & estimating, Prepare and present accurate, timely, and competitive quotations that align with customer needs, budgets and market trends. Maintain a CRM database of prospective and active customers, using insights to support the sales process and ensure consistent follow-up. Collaborate with internal teams—including operations, engineering, and project management—to ensure smooth execution from concept through delivery. Build and maintain strong professional relationships with key decision-makers, acting as a trusted advisor throughout the sales lifecycle. Keep up to date with industry trends, competitive products, and changes in customer needs to stay ahead in the market. Represent the company at customer sites, trade shows, and industry events as needed. Communicate clearly with leadership on project progress, pipeline status, and strategic opportunities or challenges. Primary Responsibilities – Sales Focus (75%) Prospect, qualify, and develop new crane business opportunities within an assigned territory, while partnering with local service team members. Maintain and refine CRM (Sales Force or similar) records to organize and prioritize accounts. Meet or exceed sales goals and KPIs using a proven and disciplined sales process. Prepare sales contracts, proposals, and pricing based on technical specifications and client requirements. Secondary Responsibilities – Business Development Support (25%) Track leads and customer data to improve targeting and sales effectiveness. Maintain accurate records of business transactions, vertical trends and prepare regular sales activity reports. Stay informed about company capabilities, service offerings, and emerging technologies to support customer engagement. Share ideas and feedback with Leadership regarding market opportunities, process improvements, and customer needs. Engage in ongoing training to sharpen technical knowledge, sales acumen, and product expertise.

Requirements

4 year degree in Mechanical, Manufacturing, or Industrial Engineering.
Minimum of 3-5 years of technical B2B sales experience in manufacturing / industrial capital equipment, or engineered systems; or an equivalent combination of technical education and technical sales experience.
Strong technical acumen with the ability to read drawings, specs, and translate customer needs into solutions.
Excellent communication, negotiation, and relationship-building skills.
CRM experience and a structured approach to managing the sales pipeline.
Self-motivated and goal-oriented with a drive to exceed customer expectations.
Comfortable traveling within assigned territory (occasional overnights may be required).
Valid driver’s license and ability to meet travel and driving requirements.

Nice To Haves

Background in overhead crane or material lifting engineering systems highly desired.
Demonstrated success in consultative sales and long-cycle capital equipment transactions.

Responsibilities

Consult with customers to understand their technical and operational needs and develop tailored proposals for overhead cranes and related equipment.
Identify and pursue new business opportunities in the crane and material handling market through referrals, inbound inquiries, lead generation, and proactive outreach.
Partnering with in-house engineering & estimating, Prepare and present accurate, timely, and competitive quotations that align with customer needs, budgets and market trends.
Maintain a CRM database of prospective and active customers, using insights to support the sales process and ensure consistent follow-up.
Collaborate with internal teams—including operations, engineering, and project management—to ensure smooth execution from concept through delivery.
Build and maintain strong professional relationships with key decision-makers, acting as a trusted advisor throughout the sales lifecycle.
Keep up to date with industry trends, competitive products, and changes in customer needs to stay ahead in the market.
Represent the company at customer sites, trade shows, and industry events as needed.
Communicate clearly with leadership on project progress, pipeline status, and strategic opportunities or challenges.
Prospect, qualify, and develop new crane business opportunities within an assigned territory, while partnering with local service team members.
Maintain and refine CRM (Sales Force or similar) records to organize and prioritize accounts.
Meet or exceed sales goals and KPIs using a proven and disciplined sales process.
Prepare sales contracts, proposals, and pricing based on technical specifications and client requirements.
Track leads and customer data to improve targeting and sales effectiveness.
Maintain accurate records of business transactions, vertical trends and prepare regular sales activity reports.
Stay informed about company capabilities, service offerings, and emerging technologies to support customer engagement.
Share ideas and feedback with Leadership regarding market opportunities, process improvements, and customer needs.
Engage in ongoing training to sharpen technical knowledge, sales acumen, and product expertise.