Outside Sales Representative - Hudson, WI

JH Larson Electrical Company•Hudson, WI

1d•$55,000 - $65,000•Onsite

About The Position

Are you a natural relationship-builder who thrives on driving sales and creating solutions for customers? We’re looking for an Outside Sales Representative who brings energy, expertise, and a results-driven mindset to every interaction. At J.H. Larson, we value professionals who enjoy collaborating with teammates, exceeding customer expectations, and taking ownership of the full sales process—from quoting through delivery. If you’re someone who excels at developing new business, strengthening existing partnerships, and working as a trusted advisor to customers, this is the role for you. J.H. Larson Company is an independent distributor of Electrical, Plumbing, HVAC and Datacom products with 8 locations in Minnesota, Wisconsin and South Dakota and 4 showroom locations. We remain dedicated to our employees, customers and vendors, and are positioned to move into the future as a family owned and operated business. We’re proudly celebrating our 95th anniversary this year! We have a great opportunity to join our Sales Team at our Hudson, WI branch. The Outside Sales Representative generates sales, manages new and existing customer relationships, negotiates and interfaces with customers and suppliers, while adhering to company policies and procedures. They work cooperatively with inside sales, project managers, quotation specialists, and other members of the distribution team to grow existing customers, to create new customers and meet or exceed monthly sales quotas at the appropriate gross margin while increasing customer satisfaction. Outside Sales Representatives are subject matter experts on products that are sold by JHL and understand the entire sales process from starting a quote through the delivery of the final product.

Requirements

High School Diploma or GED
3-5 years of sales experience in the electrical or construction industry, with an awareness of building and safety regulations
Experience selling to senior leadership, project managers, estimators, and buyers within commercial and residential contractors. Ability to manage complex accounts
Strong oral and written communication skills. Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to effectively present information in one-on-one situations and to other employees of the organization
Project management skills, including the ability to work under pressure and to meet deadlines
Organized, strong time management skills. Ability to effectively handle multiple tasks and collaborate within a multi-functional team
Ability to negotiate deals, handle objections, and close sales
Ability to find and develop new leads through cold calling, networking, and referrals
Math skills. Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
A flexible attitude, detail oriented, consistent, tenacious, creative problem solver
Self-motivated and self-starter. Perform assigned duties with minimal personal supervision
Willingness to travel frequently
Computer experience with different order management systems (Eclipse knowledge preferred)
Valid US Driver’s license and reliable transportation
Clean Driving Record

Nice To Haves

Associate’s degree in business, marketing, or a related field preferred
Wholesale distribution experience preferred
5+ years in customer service preferred
Subject matter expert on electrical, plumbing, HVAC components highly preferred
Business, finance and marketing skills are preferred
Computer experience with different order management systems (Eclipse knowledge preferred)

Responsibilities

Prospecting and Lead Generation Identify potential clients through market research, cold calling, networking, and attending events. Qualify leads to determine potential business opportunities
Develop and maintain strong relationships with customers and vendors through regular follow-up, meetings, and personalized service. Provide value-added service. Manage customer expectations and resolve issues to retain business
Negotiate and Close Sales Discuss terms and agreements with customers to close deals. Overcome objections and finalize sales
Manage Customer Orders including writing orders, overseeing submittal, shipping, expediting, billing, and resolving any issues that arise
Provide feedback on pricing, service, products, and customer needs
Participate in sales meetings, vendor training, and collaborate with other departments to ensure tasks are completed efficiently
Document sales activities by updating CRM systems and keeping records of sales activities, client information, and feedback