Outside Sales Representative

REIC • Denver, CO

27d

About The Position

REIC Rentals is hiring an Outside Sales Representative who is a customer-focused relationship builder and revenue driver for our Denver region. In this role, you'll be responsible for building and growing strong business relationships with current and future customers. You'll be a key contributor to our market expansion - driving sales, uncovering opportunities, and helping customers find the right equipment solutions for their toughest projects. A successful candidate is curious, driven, creative, and passionate about helping people succeed. You're known for your ability to connect, communicate, and close - and you thrive on growing business in both existing and greenfield markets. At REIC Rentals, we operate as a trusted leader in specialty equipment rental solutions across North America. With over 55 locations, we deliver high-performance equipment and expert support to meet the most demanding challenges. We're growing fast - expanding our reach, enhancing our technology, and continuously innovating to deliver efficient, sustainable, and customized solutions. Our goal is simple: to set new industry standards while ensuring our customers always have the best tools, expertise, and service - wherever and whenever they need it. In this high-impact, individual contributor role, you'll be at the forefront of our growth - cultivating relationships, expanding our customer base, and shaping the future of REIC Rentals in the Denver market. This isn't a maintenance role - it's a builder's role. You'll pioneer growth in your territory with the backing of a strong, established brand and a supportive team. Our best Outside Sales Reps are builders and connectors - the kind of people who take ownership of their territory, create opportunities, and turn customers into long-term partners. You'll thrive in this role if you have: A hunter's mindset - passionate about growing new business and expanding existing accounts. A customer-first approach, understanding jobsite needs and providing real solutions. Strong negotiation, communication, and business acumen to drive profitable growth. Persistence and follow-through - you stay organized, close the loop, and make things happen. A team-player attitude, collaborating with inside sales and operations to deliver results. Solid equipment or construction industry knowledge and a curiosity to keep learning. A commitment to safety, integrity, and excellence in every interaction.

Requirements

• 3-5+ years of proven success in outside sales, focused on new business development and customer engagement within the equipment rental, construction, or related industries.
• Experience with cold calling, territory expansion, and account growth.
• Excellent communication, negotiation, and interpersonal skills.
• Strong analytical abilities, including forecasting, pricing, and P&L understanding.
• Proficiency in CRM systems, Microsoft Office Suite, and digital sales tools.
• Willingness to travel locally for client meetings and regionally for trade shows or company events.

Responsibilities

• Identify & Engage: Scout and pursue new project opportunities through research, outreach, and digital channels.
• Build Partnerships: Forge lasting relationships with potential and existing clients to unlock long-term value.
• Drive Strategy: Design and execute sales initiatives aligned with growth and profitability goals.
• Lead Negotiations: Develop compelling pricing proposals and close deals that benefit both the customer and REIC.
• Analyze & Optimize: Collaborate with finance and operations to monitor sales performance and maximize ROI.
• Represent REIC: Attend trade shows, networking events, and job sites to maintain strong market visibility.
• Collaborate: Partner with inside sales, service, and operations to ensure seamless customer experiences.

Benefits

• Competitive base pay + UNCAPPED commission
• Company vehicle, laptop, and mobile phone provided
• Comprehensive benefits: Health, Vision, Dental, 401(k) with company match, Paid Life Insurance
• Generous PTO + company-paid holidays
• Growth-Focused Culture: We empower employees to take initiative and shape their future.
• Meaningful Impact: Your results directly fuel our mission of innovation and customer success.
• Collaborative Team: Join passionate professionals who support and challenge each other to excel.
• Career Development: Ongoing training, mentorship, and advancement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed