Outside Business Development Representative -Staples Promotional Products

Staples Inc. • Framingham, MA

1d • Onsite

About The Position

Staples Promotional Products, a division of Staples, is a national leader in the promotional products industry, helping customers build brand love with customized merchandise solutions. The Outside Sales Representative is responsible for driving new business growth through lead generation, prospecting, and consultative selling of program-based solutions. This role focuses on identifying client needs and positioning Staples Promotional Products' full-service capabilities, including design, sourcing, fulfillment, and ecommerce. Success requires strong relationship-building with corporate, marketing, HR, and procurement stakeholders, effective collaboration with internal teams, and the ability to manage opportunities through the sales cycle using CRM tools. The representative will also be responsible for driving the SPP Canada business development pipeline and owning targets for invoiced new business.

Requirements

• Expertise in lead generation, prospecting, and client acquisition to identify and qualify new business opportunities (promotional programs, employee engagement kits, branded merchandise solutions).
• Strength in program-based selling with the ability to position SPP’s full-service capabilities (design, sourcing, fulfillment, ecommerce stores).
• Excellent relationship-building skills with corporate clients, marketing teams, HR departments, and procurement groups.
• Consultative sales and negotiation abilities to uncover client needs, propose innovative solutions, and close multichannel programs.
• Awareness of market trends to identify growth opportunities.
• Outstanding communication and presentation skills for pitches, proposals, and stakeholder updates.
• Cross-functional collaboration skills with internal design, merchandising, sourcing, and account management teams.
• CRM proficiency (Salesforce) for managing pipeline, opportunities, and sales activities.
• Strong business acumen, strategic planning, and negotiation skills.
• Effective time management and organization to balance multiple priorities.
• Project coordination skills to support onboarding of new clients.
• Adaptability and resilience in a fast-paced, target-driven environment.
• Must be bilingual in French and English (both written and verbal).
• Bachelor’s Degree or college diploma in sales, marketing, business, or equivalent work experience in a B2B sales environment.
• 2 1/2 + years of relevant experience in sales.

Nice To Haves

• Promotional products expertise with an understanding of branded merchandise, corporate gifting, and custom product solutions

Responsibilities

• Prospecting and acquiring new accounts, with emphasis on Canada’s Fortune 500 companies and other strategic targets.
• Maintaining a deep understanding of SPP capabilities, brand positioning, product offerings, and operational processes.
• Translating customer needs into clear solutions and managing proposal development, negotiation, and contracting to secure new account wins.
• Developing and delivering high-impact pitches and proposals, and leading RFP responses independently or in collaboration with Staples Canada, SPP Global, and HQ teams.
• Partnering cross-functionally with Sales, Marketing, Merchandising, Creative, Graphics, and Account Services to support pitches and ensure smooth onboarding of new accounts.
• Coordinating with Sales Enablement to identify margin opportunities and maximize profitability across deals.
• Managing opportunities through the sales cycle using CRM tools (Salesforce) for pipeline management and revenue forecasting.
• Effectively balancing outreach, meetings, and follow-ups in a fast-paced, target-driven environment.

Benefits

• Inclusive culture with associate-led Business Resource Groups
• Vacation Allotment and Holiday Schedule
• Online and Retail Discounts, Company Match RRSP, Physical and Mental Health Wellness programs, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees